Greenlight shortlisted for seven Dadi Awards

Leading independent digital marketing agency, Greenlight, has been shortlisted in seven categories for the 2013 DADI Awards, for the exceptional results the agency's work has helped its clients, RS Components and Legal & General Investments, accomplish.

The nominations follow hot on the heels of the agency having scooped an award at The Digitals in the 'Web Analytics & Optimisation' category, which recognised Greenlight's unique approach to Paid Search that resulted in extraordinary results for Legal & General Investments, helping it achieve a 414% increase in year-on-year (YoY) revenue.

Now in their 7th year, the Dadi Awards recognise digital excellence and reward effective digital strategies and campaigns, bringing together individuals and companies at the forefront of digital.

Greenlight has been nominated in the following categories for:

Best B2B Website or Campaign

Transforming RS Components into an online B2B powerhouse with 1222% more SEO revenue

Using Hydra, the agency's proprietary cloud-based analytics and strategy focused platform, Greenlight took a 'data first' approach to drive real returns for RS Components which achieved a 1076% increase in Google UK for product searches, a 409% increase in working day revenue and a 489% increase in overall revenue - all within just 6 months after starting the campaign.

Best Financial Services Website or Campaign

L&G Investments: Netting 414% more revenue from Paid Search for ISAs

Best Retail Website or Campaign

Retail Therapy: Transforming RS Components into an online retail powerhouse

Best Use of organic search - SEO

RS Components and SEO: Netting 1222% more revenue

Best Digital Media Strategy

L&G: Moving beyond bid management to drive 414% greater revenue


RS Components and SEO: Netting 1222% more revenue

Best Use of Technical Innovation

Greenlight's Hydra platform and L&G Investments  

This used customer segmentation research combined with web analytics data at a granular keyword level - aggregated by Hydra, to drive a 306% (YoY) increase for L&G ISA applications via paid search, reduce average cost-per-click (CPC) rates by 80% and increase clicks by 432%.

Greenlight, which has also been ranked one of the UK's Top 100 Digital Agencies in a report published by Econsultancy, services diverse B2B and B2C verticals, clients of who include Santander, LV=, ghd, Millennium & Copthorne and Guardian Professional, part of the Guardian Group.

Winners will be announced at a dinner awards ceremony to be held at the Marriott Grosvenor Square, London on Thursday 10th October.

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