Greenlight Digital nominated at the DADI Awards

The 11th annual Drum DADI Award nominations were posted via Twitter on the 8th September, and we're proud to announce that we've been shortlisted for two categories this year. The DADI Awards recognise agencies that are producing great digital work across a variety of categories and channels, so we're very excited to have made the shortlist and had our work recognised by the judges.

The categories we've been nominated for are:

  • Digital Media Strategy for our work with Rajapack
  • Paid Media Campaign for our work with Superdry

We're thrilled with our nominations, and even more so for being recognised for the standard of work we strive to carry out. This year's nominations were anchored around efficiency improvements and using data to inform campaigns.

Our work for Rajapack considered search efficiencies with regards to organic and paid activity. We sought to find the ideal position for Rajapack to appear within the SERPs to avoid any cross-channel cannibalisation, while also focusing on budgets efficiencies too. As a result, we were able to identify the optimum positions for Rajapack to appear in to improve its overall search performance.

For Superdry, we wanted to drive awareness and sales for its autumn/winter Jackets range through engaging and relevant paid media activity that was driven by audience insights. Through constant optimisations and audience analysis, we were able to generate significant viewability levels which surpassed industry standards and smash our sales objectives.

To date, we've had some fantastic campaigns with some great brands, which we hope will continue to achieve us recognition for awards. The winners will be announced on the 19th October at a glamorous ceremony in London - until then, we'll be firmly crossing our fingers for a win on the night!

Keep up to date with our latest work by following us on Twitter, LinkedIn and Facebook.

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