Greenlight Digital acquires long-term partner Yellow Digital to grow Creative offering

Andreas Pouros, the recently-appointed CEO of fully integrated digital agency, Greenlight Digital, recently stated his commitment to steering the business to be "the agency of the future". This vision will see the agency continue to develop its current service offering to ensure it's delivering staggering digital growth and transformation at every level for its clients.

In order to deliver impactful, valuable results for clients, Andreas will be leading changes within the agency to ensure each of its twelve services are fully scalable and able to deliver the breadth and depth of digital expertise required to build on its heritage as one of the top UK-based independent agencies.

Since being appointed CEO in June this year, Andreas has already delivered on his promise to lead the agency towards unwavering success and cementing its position as the agency of the future. He has successfully completed the acquisition of long-term partner, Yellow Digital, to expand and strengthen the agency's Design, Build and Video production capabilities to create a full-suite Creative department. The acquisition has seen Greenlight Digital welcome an exceptionally talented team of designers and developers, with founder and former Managing Director of Yellow Digital, Matt Garbutt, leading the team as Creative Director and also taking a position on the agency's Board of Directors.

Matt has a wealth of digital marketing experience, having begun his career in full service agencies in the late nineties and developing his skills further through in-house roles in the 2000's. In 2010, Matt co-founded Yellow Digital, followed in 2013 with a creative production company. Over the years, Greenlight Digital and Yellow Digital have worked closely together to create award-winning work and unique assets for clients such as ghd, Superdry and ASICS to name a few.

This strategic move by the integrated digital agency marks its greater ownership of the digital landscape. Naturally, Matt Garbutt is very excited about joining Greenlight Digital, alongside his team of designers and developers. "Greenlight has steered itself onto a path that nobody else even has a map to. The service offering, digital growth proposition and vision is utterly in tune with now and what's next, an almost peerless combination. On that basis alone, this is a phenomenal, once-in-a-career opportunity for my team and I to join such an effective agency at a very exciting time, and to get to play a part as we build a new road for the next part of the journey. The fact that we were already pretty much part of the family made the decision even more of a no-brainer.", says Matt Garbutt.

Of the acquisition, Andreas Pouros notes "Acquisitions can often be difficult, disruptive and distracting, but in this case, it is the complete opposite. We have worked with Matt and his team for many years and bringing them, their expertise, and their clients into the business feels natural, exciting and empowering for all parties. I have full confidence that Matt will be a crucial component in delivering our full service digital growth and transformation agenda - and we cannot wait to get our heads down to do so".

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