Greenlight announces participation at Marketing Leaders’ Exchange 2014
Leading independent digital agency, Greenlight, is proud to be a sponsor for this year's IQPC Marketing Leaders' Exchange event.
The must-attend invite only event for Global and Regional CMOs and Directors of Marketing from leading organisations, at which the agency will be participating, brings together 60 industry leaders over two days of interactive sessions led by expert speakers and panellists, to develop personnel, systems and culture to drive success and future-proof marketing strategies in line with business objectives.
Greenlight, whose clients include Europe's largest specialist electrical multichannel retailing and services company, Dixons Retail Plc, the insurer LV= and Sky, works with over 50 leading brands in 30 global markets, realising their digital fortunes through its full range of build, marketing, and measurement services.
Driven by its unique analytical capabilities, the award winning agency delivers integrated digital solutions through its Search Engine Optimisation (SEO), Paid Media, Creative and Design, Social, Web Development and eCommerce expertise, to help companies derive bottom line growth from digital channels.
Key topics up for discussion at this year's convention include:
- Internal engagement - Discovering how to collaborate with internal stakeholders to marry marketing and technology, prepare for a meaningful conversation about measuring success and develop a fit-for-purpose team.
- External engagement - Improving relationships with agencies, getting the most out of solution providers and hitting the sweet spot with customer engagement.
- Future-proofing - Staying ahead of trends, keeping on top of social strategy and building a fit for purpose digital marketing suite.
The level of integration between channels is increasing and marketing campaigns are becoming more interdependent across channels. In fact, research firm eMarketer points out that whilst smarter use of data will help marketers respond faster and better to business challenges, focus should not just be on Big Data but rather that the emphasis should shift to "Smart Data" - for example, automating SEO and measuring commerce opportunity for customers.
Furthermore, it predicts that this year, the next battleground will take place on the fulfilment front, with vendors vying to deliver physical goods purchased online as quickly and conveniently as consumers order them. As such, deploying advanced agile eCommerce platforms that facilitate comprehensive multi-channel experience, built for mobile channels and using adaptive templates to allow for complete control over the user experience, will be paramount.
Greenlight's founder and CEO, Warren Cowan and the agency's Director of Client Services, Matthew Whiteway, will attend the event to consult and provide advice tailored to individual business needs, to help them work towards realising digital growth.
Marketing Leaders' Exchange will be held from 30 June - 01 July 2014 at Hilton Syon Park, London. To arrange a meeting with Greenlight or for further information, please contact:
Matthew Whiteway (Director of client services) / Phil Armorgie (Business Development Director)
T: +44 207 253 7000