Greenlight Academy Announces Search and Social Media Training Courses for 2012
Greenlight Academy, Greenlight's the training division, has released its 2012 schedule of Search and Social Media courses, all of which are now open for registration online.
Programmes are designed to meet the needs of any business or individual interested in understanding and using Search and Social Media be they starting out in digital marketing or more advanced.
Greenlight's Academy kicks-off on Wednesday April 25 with "Social Media B2B & B2C", a half day event to be held in London.
Attendees will learn how to create winning content plans, how to validate the value of services and products and how to build relationships with key stakeholders and decision makers at target businesses.
Participants will leave with the tools necessary to create a B2B and B2C Social Media programme that can immediately be put into practice, and see results.
The workshop will be led by Simon Rogers, Director of Social Media at Greenlight. He first became aware of the importance of Social Media just over a decade ago. Subsequently, he co-founded Market Sentinel, a Social Media agency in 2004, delivering technology and associated services across many markets and sectors, solving business problems including Reputation and Crisis Management, Market analysis and Marketing Effectiveness.
Early registration online is advised as places are limited.
Greenlight Academy's full schedule is as follows:
Wednesday 25 April Social Media B2B & B2C
Wednesday 23 May Social Media & Display
Wednesday 27 June Advanced SEO & PPC
Wednesday 26 September Link Building and SEO Copywriting
- Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour
- How are marketers responding to recent data hacks?
- Data hacks: a detrimental hurdle on the road to personalisation in marketing
- Five years in: Instagram is the epitome of line-of-sight marketing for the digital age
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