Google Instant’s ‘blue arrow’ could see clicks stolen from natural results

This morning, leading search specialist and technology firm, Greenlight, observed that Google has introduced keyboard navigation into its Google Instant search results. The first result in the search engine results pages (SERPs) now has a blue arrow next to it. The user can move up and down the listings with the arrow keys on their keyboard and press enter to get to the result they want. Owen Browne, pay per click (PPC) analyst with Greenlight, points out that were this to remain permanent, it could actually prove to be yet another Google feature that would be a hindrance to search marketers. In the case of paid search, it almost endorses the first result, potentially stealing clicks away from natural results. Read more here. Read more here.

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