Domain name registrations are most searched for online

London, 1 April, 2010 - One million searches were conducted online in the UK for web hosting-related services, reveals a new report by Greenlight, the UK's leading specialist search engine optimisation (SEO) and pay per click (PPC) consulting and technology firm. The report, 'Web Hosting Sector Report - Issue 1', the first of a quarterly series covering web hosting services, identified 1,500 of the most popular key search terms used to find web hosting-related services online by UK searchers, in December 2009. The report also reveals that five of the top 10 most visible websites for web hosting terms in natural search were multi-channel service providers, two were specifically domain name registrars and one was a web hosting site.

With 463,000 enquiries, domain name registration terms accounted for 44% of all searches. 'Domain name' was the most searched for keyword of that type with 90,500 (20%) searches. Web hosting-related enquires followed with the term 'Web hosting' accounting for 110,000 searches. Dedicated hosting-related searches accounted for 10% of the total search volume with the term 'Dedicated servers' being the most queried (33,100 times). Finally, email hosting keywords accounted for 8% of searches with 'Email hosting', totalling 27,000 searches in December.

Greenlight determined the best positioned in natural search* and hence the 60 most visible websites in this sector based on the search volumes for each keyword and their respective ranking on page one of Google.

123.Reg achieved 60% share of voice through ranking at position one on page one of Google for 100 of the 1,500 keyword analysed including the term 'Domain names', which accounted for 90,500 searches in December. It was followed by Wikipedia with 43% and FastHosts with 39% which ranked at position one for 74 terms, including the most searched for term 'Web hosting'.

BT.com ranked prominently in the natural search rankings, as it offers web hosting as a business services, in addition to it other communications products.

(Table 1 showing Greenlight's top 5 of the 60 most visible web hosting websites in natural search, shows below. If you are unable to view it please contact the press office)

Table 1: Top 5 of the 60 most visible web hosting websites in natural search, UK

Category No. Domain Monthly reached volume Monthly missed volume % reached
Natural Search 1 123-reg.co.uk 630,430 426,661 60%
  2 wikipedia.org 450,856 606,235 43%
  3 fasthosts.co.uk 411,543 645,548 39%
  4 uk-cheapest.co.uk 247,003 810,088 23%
  5 Nominet.org.uk 243,960 813,131 23%

Source: Greenlight

Greenlight conducted a detailed level of monitoring and analysis to determine which advertisers appeared in the paid search** space. An advertiser's share of voice is based on how often they were present in Google, which ad position they bid for, and the associated search volume for the keywords they bid on.

Across the top 120 keywords, 1and1 was the most visible advertiser in paid search in December, attaining 60% visibility. 123-reg.co.uk followed with 50%. GoDaddy.com came in third with 43%.

Of the top 10 websites for web hosting terms in paid search, eight were multi-service providers, one was a comparison site and one an advertising site (Google).

Consistent with Greenlight's natural search analysis, only 15 advertisers were visible for more than 10% of web-related searches in December, indicating that there are considerable gains to be made for many players within the market.

(Table 1 showing Greenlight's top 5 of the 60 most visible web hosting advertisers in paid search, shows below. If you are unable to view it please contact the press office)

Table 2: Top 5 of the 60 most visible web hosting advertisers in paid search, UK

Category No. Advertiser % share of voice
Paid Search 1 1and1.co.uk 60%
  2 123-reg.co.uk 50%
  3 godaddy.com 43%
  4 names.co.uk 35%
  5 fasthosts.co.uk 34%

Source: Greenlight

Please note: If you plan to run this story online, please link any references to Greenlight via the following: http://www.greenlightsearch.com/sectorreports/

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