Press

Greenlight’s Press Office handles all media relations and publicity pertaining to Greenlight’s service portfolio. Delivering the latest news and insights on digital marketing, social media, search engines, ecommerce and regulation across multiple verticals including the financial services, retail, travel, consumer entertainment and household goods sectors.

Press

The Facebookification of Instagram – how can brands benefit?

The Facebookification of Instagram – how can brands benefit?

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?

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Press

How ‘real’ are your organisation’s Twitter followers?

How ‘real’ are your organisation’s Twitter followers?

Twitter recently celebrated its 10th anniversary – that might not sound that old to you and I, but in marketing and technology terms, reaching ten is momentous. Looking back over those ten years, many social and technology innovations have come and gone, take BlackBerry or Google Glass as just a couple of examples. However, as Twitter reaches this milestone, many are questioning the social network’s relevancy today and, most importantly, its future.

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Press

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Addwash machine to the ‘time-poor’ creatives that work in the area.

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Press

Tweeting to no one: Over half of FTSE 100 Twitter followers appear ‘fake or inactive’

Tweeting to no one: Over half of FTSE 100 Twitter followers appear ‘fake or inactive’

The Great British Fake Off: Research by Greenlight Digital suggests that 55% of Twitter accounts following FTSE 100 companies may be ‘fake or inactive’, as Twitter reaches 10th birthday

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Press

Greenlight acquires eCommerce platform PowaWeb

Greenlight acquires eCommerce platform PowaWeb

Leading digital growth agency, Greenlight, to bolster offering with acquisition of cloud-based eCommerce platform PowaWeb.

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Press

Instagram used to drop InstaHints in run up to Valentine’s Day

Instagram used to drop InstaHints in run up to Valentine’s Day

Finding the perfect Valentine’s Day gift is the ultimate challenge for many, but Greenlight has conducted research discovering that finding a present for a loved one may not be as hard as we think, with over 41% of Instagram users admitting to dropping #InstaHints about what we want to receive this year.

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Press

Instagram reigns supreme for #LFW2016 mentions

Instagram reigns supreme for #LFW2016 mentions

Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. Key findings include that Instagram will be more popular than Twitter in London Fashion Week 2016 and that Twitter is “so last season” as mentions on this social media channel plummet.

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