Press

Greenlight’s Press Office handles all media relations and publicity pertaining to Greenlight’s service portfolio. Delivering the latest news and insights on digital marketing, social media, search engines, ecommerce and regulation across multiple verticals including the financial services, retail, travel, consumer entertainment and household goods sectors.

Press

Half of brands’ Olympics sponsorship will go unnoticed by consumers this summer

Half of brands’ Olympics sponsorship will go unnoticed by consumers this summer

Greenlight research discovers what marketers can learn from the Olympic and Paralympic Games in 2012 and how brands without a huge sponsorship budget can make the most of all the hype around the Summer of Sports.

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Press

What marketers need to consider with their structural SEO

What marketers need to consider with their structural SEO

Structural SEO breaks down into two broad areas. In the first you’re worrying specifically about users and their search behaviour, with the goal being to have a suitable page for any relevant search query so you have the best chance possible of ranking for that query. You’re further concerned with the ongoing user experience once a customer has found your site, too. In the second you are worrying specifically about search engines, their ability to efficiently crawl the site and whether you will have a problem with duplicate content, or thin pages.

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Press

The Twitter recommendations tab: a stark reminder of the importance of personalisation

The Twitter recommendations tab: a stark reminder of the importance of personalisation

In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been circulating around Twitter potentially increasing its strict word limit for some time, and it was recently confirmed that images will no longer impact the 140 character limit. Clearly demonstrating the company’s desires to innovate.

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Press

How important is Twitter as a marketing channel today?

How important is Twitter as a marketing channel today?

Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey’s first Tweet: “Just setting up my twttr,” to that selfie at the 2014 Oscars, there are a whole host of ground breaking moments that we owe to Twitter. However, if we fast forward to today, the company has recently announced lower than expected earnings, causing its share price to drop more than 12% in the hours after the company’s earnings were reported. Over the past decade, Twitter has been through a lot of ups and downs. But as Twitter reaches this milestone, questions are being raised as to the social network’s relevancy today, and its long term future.

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Press

Greenlight’s COO delves into the four P’s of pitching for small businesses

Greenlight’s COO delves into the four P’s of pitching for small businesses

Delivering a winning pitch for new business is something of an art form. Our COO & Co-founder, Andreas Pouros, discusses how small businesses can sharpen their content and delivery to get that deal over the finishing line.

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