Press

Greenlight’s Press Office handles all media relations and publicity pertaining to Greenlight’s service portfolio. Delivering the latest news and insights on digital marketing, social media, search engines, ecommerce and regulation across multiple verticals including the financial services, retail, travel, consumer entertainment and household goods sectors.

Press

Five tips for marketing at Christmas

Five tips for marketing at Christmas

With more than half of annual retail sales occurring during the three months leading up to Christmas in the UK, and a large proportion of these happening between Black Friday and Boxing Day, the festive season can quite literally make or break brands.

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Press

Greenlight launches Data Science & Audience Insight Department

Greenlight launches Data Science & Audience Insight Department

Leading independent integrated digital agency, Greenlight Digital, today launches its Data Science & Audience Insight Department, with the aim to help clients better understand new and existing audiences, recognising that audience identity is essential for brands.

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Press

Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers will play a greater role in business, according to new research commissioned by Greenlight Digital, a leading independent digital agency. The research reveals almost half (46%) of digital marketers believe their influence across the business will increase in the next five years.

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Press

Greenlight has launched new affiliate programmes for Hurtigruten Explorer Voyages in the UK, Germany and the USA

Greenlight has launched new affiliate programmes for Hurtigruten Explorer Voyages in the UK, Germany and the USA

Hurtigruten is a Greenlight client across multiple digital channels including SEO, PPC and display. Its vision is to be the world leader in exploration travel with 11 cruise ships navigating to awe-inspiring destinations from the Arctic, Iceland and the Norwegian Archipelago down to the Chilean Fjords and Antarctica.

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Press

Digital marketers lacking recognition, with many feeling overworked and underpaid, Greenlight research finds

Digital marketers lacking recognition, with many feeling overworked and underpaid, Greenlight research finds

Digital marketers in the UK are lacking support from colleagues and the C-suite, with many finding it difficult to secure budget and justify investments, Greenlight’s inaugural industry survey reveals.

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Press

Half of brands’ Olympics sponsorship will go unnoticed by consumers this summer

Half of brands’ Olympics sponsorship will go unnoticed by consumers this summer

Greenlight research discovers what marketers can learn from the Olympic and Paralympic Games in 2012 and how brands without a huge sponsorship budget can make the most of all the hype around the Summer of Sports.

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Press

What marketers need to consider with their structural SEO

What marketers need to consider with their structural SEO

Structural SEO breaks down into two broad areas. In the first you’re worrying specifically about users and their search behaviour, with the goal being to have a suitable page for any relevant search query so you have the best chance possible of ranking for that query. You’re further concerned with the ongoing user experience once a customer has found your site, too. In the second you are worrying specifically about search engines, their ability to efficiently crawl the site and whether you will have a problem with duplicate content, or thin pages.

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