Press

Greenlight’s Press Office handles all media relations and publicity pertaining to Greenlight’s service portfolio. Delivering the latest news and insights on digital marketing, social media, search engines, ecommerce and regulation across multiple verticals including the financial services, retail, travel, consumer entertainment and household goods sectors.

Press

Greenlight Digital acquires long-term partner Yellow Digital to grow Creative offering

Greenlight Digital acquires long-term partner Yellow Digital to grow Creative offering

Andreas Pouros, the recently-appointed CEO of fully integrated digital agency, Greenlight Digital, recently stated his commitment to steering the business to be “the agency of the future”. This vision will see the agency continue to develop its current service offering to ensure it’s delivering staggering digital growth and transformation at every level for its clients.

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Press

Greenlight Digital shortlisted for Shopping Innovation award from Google

Greenlight Digital shortlisted for Shopping Innovation award from Google

The shortlist for the prestigious Google Premier Partner Awards was released this week, and we’re thrilled to announce that our entry for Shopping Innovation has made the cut.

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Press

The role marketers can play when it comes to cyber attacks

The role marketers can play when it comes to cyber attacks

Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk consumers’ extremely valuable data is. As a result, many are worried about what companies are doing with their information and what steps are being taken to protect them. It may seem like an issue for the IT department to solve, but it has an equally significant impact on marketers too, writes Wojciech Bednarz, data and insights senior strategy manager, Greenlight Digital.

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Press

IOT the most mentioned topic at London Tech Week

IOT the most mentioned topic at London Tech Week

Out of the leading general tech trends, the IoT is still the hot topic this year with over a quarter (28%) of conversation centring around it, whilst AI followed very closely at 27%. However, experts are noting that whilst the hype of the IoT is now justified with products such as Amazon Echo and Google Home, consumers aren’t necessarily “ready to talk to their fridge” notes Andreas Pouros, CEO of Greenlight Digital.

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Press

Andreas Pouros appointed as CEO of Greenlight Digital

Andreas Pouros appointed as CEO of Greenlight Digital

Greenlight Digital, the independent, fully integrated digital agency, has announced the appointment of Andreas Pouros as CEO. This comes as Greenlight Digital’s previous CEO, Warren Cowan, takes on the position as Executive Chairman, which will see him continue to work closely with the agency and its Board of Directors, which he’ll continue to hold a seat on.

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Press

Reassessing the data value exchange between brands and customers

Reassessing the data value exchange between brands and customers

Research has revealed that two thirds of respondents fret that their personal data is at risk, fuelling fears of a mass consumer ‘opt-out’ upon the implementation of General Data Protection Regulation come 2018.

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Press

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

One of the most highly anticipated mobile phones of the year is finally here - and it’s a £50 plastic device with an alphanumeric keyboard and 2G connectivity.

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