Press

Greenlight’s Press Office handles all media relations and publicity pertaining to Greenlight’s service portfolio. Delivering the latest news and insights on digital marketing, social media, search engines, ecommerce and regulation across multiple verticals including the financial services, retail, travel, consumer entertainment and household goods sectors.

Press

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

One of the most highly anticipated mobile phones of the year is finally here - and it’s a £50 plastic device with an alphanumeric keyboard and 2G connectivity.

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Press

Marketers: Innovative ways to secure that budget

Marketers: Innovative ways to secure that budget

The digital marketing industry has a reputation for constant change. It is an industry where marketers can really make an impact on business performance, but some are frustrated that they cannot achieve as much as they would like to.

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Press

Dull marketing campaigns, no more

Dull marketing campaigns, no more

In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to be truly creative. We are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where their mouth is and are settling for a vanilla campaign.

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Press

How can marketers ensure nostalgia works for them?

How can marketers ensure nostalgia works for them?

Brands from a variety of industry sectors are experimenting with their strategy, with many looking to the power of tapping into emotions as a way to connect. Leveraging on sentiments from the past is an effective way for brands to communicate with their audiences, as it enables them to relive memories and leaves them with that fond, familiar feeling of nostalgia.

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Press

Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

Greenlight Digital included in Clutch’s 2017 report on leading UK SEO firms

The digital world was very different back in 2003 when Greenlight Digital first came onto the scene. Businesses still wondered how the Internet might help them, or if it could. Google ranked number six on the list of most popular sites in the world (Yahoo and AOL were number one and two), and digital marketing was a term that was just emerging.

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Press

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand’s audience, according to new research commissioned by leading independent digital agency Greenlight Digital.

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Press

C-suite career advice from Andreas Pouros, COO & Co-founder of Greenlight Digital

C-suite career advice from Andreas Pouros, COO & Co-founder of Greenlight Digital

Our COO & Co-founder, Andreas Pouros, gets candid with IDG Connect on the best career advice he's received as well as what he'd share with those getting started in their career and those aiming for a C-suite position.

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