Greenlight’s Press Office handles all media relations and publicity pertaining to Greenlight’s service portfolio. Delivering the latest news and insights on digital marketing, social media, search engines, ecommerce and regulation across multiple verticals including the financial services, retail, travel, consumer entertainment and household goods sectors.
Digital marketers lacking recognition, with many feeling overworked and underpaid, Greenlight research finds
By Greenlight | 03 October 2016 |
Digital marketers in the UK are lacking support from colleagues and the C-suite, with many finding it difficult to secure budget and justify investments, Greenlight’s inaugural industry survey reveals.
By Greenlight | 08 August 2016 |
Greenlight research discovers what marketers can learn from the Olympic and Paralympic Games in 2012 and how brands without a huge sponsorship budget can make the most of all the hype around the Summer of Sports.
By Adam Bunn | 22 July 2016 |
Structural SEO breaks down into two broad areas. In the first you’re worrying specifically about users and their search behaviour, with the goal being to have a suitable page for any relevant search query so you have the best chance possible of ranking for that query. You’re further concerned with the ongoing user experience once a customer has found your site, too. In the second you are worrying specifically about search engines, their ability to efficiently crawl the site and whether you will have a problem with duplicate content, or thin pages.
By Hannah Kimuyu | 10 June 2016 |
In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been circulating around Twitter potentially increasing its strict word limit for some time, and it was recently confirmed that images will no longer impact the 140 character limit. Clearly demonstrating the company’s desires to innovate.
By Andreas Pouros | 31 May 2016 |
Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey’s first Tweet: “Just setting up my twttr,” to that selfie at the 2014 Oscars, there are a whole host of ground breaking moments that we owe to Twitter. However, if we fast forward to today, the company has recently announced lower than expected earnings, causing its share price to drop more than 12% in the hours after the company’s earnings were reported. Over the past decade, Twitter has been through a lot of ups and downs. But as Twitter reaches this milestone, questions are being raised as to the social network’s relevancy today, and its long term future.