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Greenlight’s Press Office handles all media relations and publicity pertaining to Greenlight’s service portfolio. Delivering the latest news and insights on digital marketing, social media, search engines, ecommerce and regulation across multiple verticals including the financial services, retail, travel, consumer entertainment and household goods sectors.

Press

1 in 4 Brits to take a ‘digital detox’ in 2016

1 in 4 Brits to take a ‘digital detox’ in 2016

One in four Brits are planning to reduce their use of social media and digital devices, according to research commissioned by digital marketing agency Greenlight. With the average Brit now spending almost three hours online every day, according to the Internet Advertising Bureau, Greenlight commissioned the study to assess how consumer use of social media and digital devices, such as smartphones and tablet PCs, is likely to change in the future.

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Press

Are these new tech wonders from CES built to last?

Are these new tech wonders from CES built to last?

CES, held last week in Las Vegas, is the annual global consumer tradeshow for techmarketers and gadget-obsessed technophiles. The show provides a snapshot into the new world of innovations and how they will impact our audiences. With emotive robots, virtual reality and holographic computing making a massive impact on this year’s show and audience, are they really worth the time, effort and investment for marketers?

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Press

Which are the hottest CES technologies for marketing investment?

Which are the hottest CES technologies for marketing investment?

CES is the annual focal point for technophiles and, for marketers in particular, the trade show provides a glimpse of new innovations that will impact how we connect with our audiences. This year emotive robots, gesture-based interfaces, virtual reality, holographic computing and, once again, wearables were touted as the technologies for our industry to watch. But which technologies are worth the investment?

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Press

Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Almost one in three (30%) Instagram users have bought items after seeing them on the app, yet 60% of marketers aren’t currently targeting Instagram users, Greenlight reveals.

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Press

How are marketers responding to recent data hacks?

How are marketers responding to recent data hacks?

In response to growing concerns over data privacy and security, European governments are working on an EU-wide data privacy law that, by the end of the year, will bring in tougher legislation on how technology companies can use personal data.

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Press

Data hacks: a detrimental hurdle on the road to personalisation in marketing

Data hacks: a detrimental hurdle on the road to personalisation in marketing

The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.

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Press

Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

Five years in: Instagram is the epitome of line-of-sight marketing for the digital age

It’s been an exciting fortnight for Instagram. The social media site hit the 400 million user milestone just over a week ago and today it celebrates another landmark; its fifth birthday. When Instagram launched it had 25,000 users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions.

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