Press Release sites see huge drop in Google ranking after Panda 4.0

  Anders Koch

 HOW GOOGLE'S NEW "RIGHT TO BE FORGOTTEN" FORM WORKS: AN EXPLAINER

You've likely heard about the EU ruling forcing search engines to consider requests to remove personal data from search results. Here is a thorough guide to the new Google Right to Be Forgotten Form and the implications it has on search. A limitation of this feature is that affected search results will only be removed from local EU versions of Google, but not Google.com - regardless of whether you are searching from inside or outside of the EU.
http://searchengineland.com/google-right-to-be-forgotten-form-192837

 

PRESS RELEASE SITES SEE HUGE DROP IN GOOGLE RANKING AFTER PANDA 4.0

Some of the largest press release sites have seen dramatic SEO visibility losses of 60%-85% since the release of Google Panda 4.0. They include PRWeb, PR Newswire, BusinessWire and PRLog.
http://www.seroundtable.com/google-panda-4-press-releases-18631.html

 

TAKE THE SEO EXPERT QUIZ AND RULE THE INTERNET

If you are looking to expand your SEO knowledge, Moz has launched a new SEO Expert Quiz to help you along the way. It takes 15 minutes to complete and may give you some new insight into SEO practices.
http://moz.com/blog/new-seo-expert-quiz

 

Victoria Galloway

PERSONALITY HELPS DEVELOP GENUINELY UNIQUE CONTENT

  140606 - Personality helps develop genuinely unique conten

Here's yet another article with ideas for generating "actually unique" content. Ironically, it is anything but unique which begs the question posed: can we create content now that is stand alone and entirely unique? The piece suggests we look towards our passions and get our audiences involved. Yawn. We've heard all this before.

If we put aside the jargon around content generation and actually look around us then I think it's quite easy to create something unique.

Bill Hazelton has 7 tips for creating unique content that doesn't suck. And while these aren't entirely new either, I think they hold some resonance. As Jules Winnfield says in Pulp Fiction, "personality goes a long way." I agree with him that it's personality that's going to win the big content race.

His best suggestions:

  • Taking a stand e.g. this could mean giving an opinion on something that the perhaps opposes the status quo. But remember to back up all arguments. Be challenged!
  • Share a personal experience. Think of how you show commitment to an audience. I really like the Marriott Hotels blog, written by owner Bill Marriott. This adds a personal touch to the hotel chain.
  • Inject personality.
  • Drill down. Actually spark a useful conversation, not one that is generalised or uninformed.
  • Solve a problem. Take a pragmatic approach to content generation and look smart.

This isn't new advice but it will lead to unique content.

http://contentmarketinginstitute.com/2014/05/creating-content-thats-actually-unique/

http://www.spirecast.com/7-tips-for-creating-unique-content-that-doesnt-suck/

http://www.blogs.marriott.com/

 

QUALITATIVE CONTENT AUDITING

I've always maintained you can't go ahead creating performance content without knowing who you are creating it for. When it comes to things like content marketing, the audience remains king. We're creating with 'shareabilty' in mind. Creating personas is one thing but then we need to link them to user journeys. A piece on Copyblogger sums this up rather well. It emphasises the need to create great audience profiling. It's worth clicking on the blog link to see a good example of a profile created for a custom itinerary travel agency. It includes information like:

  • Is this person the decision maker in her household?
  • Is this person tech savvy? Do they double/triple screen?
  • Would they like to receive travel solutions and different travel options?
  • Wants information that will make her feel like an expert.
  • Not scared to spend money.

http://www.copyblogger.com/content-gaps/

http://ci.strongeye.com/resources/content-inventory-and-audit-articles/qualitative-content-audit/

http://www.sitepoint.com/content-auditing-the-basics/

 

Ina Iversen

ACHIEVE LONG-TERM SUCCESS IN YOUR PPC ACCOUNTS

Have you ever thought about restructuring your PPC accounts? It is incredibly important to long-term success. Google updates its products all the time. This requires you keep up to date in order to get the best results from your advertising. Restructuring of your PPC campaigns can be an overwhelming and time consuming process, but it gives you and your company long term success and helps you reach your advertising goals.

http://www.ppchero.com/do-i-or-dont-i-reasons-for-restructuring-your-ppc-account/

 

WHICH NETWORKS ARE RIGHT FOR YOUR BUSINESS?

It is not always easy to distribute your media budget between all of the different channels available to you today. First and foremost, it is important to think about your goals. Do you want to drive sales or is your most important goal to increase awareness of your brand? This is also important to consider if you want to launch your business into a new market. Once you have figured out how to allocate your media budget between the various channels, it is time to develop a strategy on what you want to promote within the different channels. Think about what your customers want to hear, and the user behaviour of your customers within the different channels.

http://www.forbes.com/sites/davelavinsky/2013/06/07/three-steps-to-a-solid-marketing-budget/

 

TURN TRAFFIC INTO RESULTS

The first step is to create relevant campaigns in search, remarketing, remarketing lists for search ads (rlsa), display, product listing ads, etc. Next, optimize all of your campaigns and to make sure your traffic leads to a good result. It is not always easy to know where to start optimizing to achieve a better conversion rate, an increased click through rate, lower cost per action etc. More tips and tricks to get the results you want to achieve here:
http://conversionxl.com/how-to-get-traffic-that-converts/

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