Online shoppers in no hurry to buy
Blog Posts | By Greenlight | 30 July 2007 |
Source: e-consultancy
The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.
ScanAlert's Digital Window Shopping Report found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales. The average time was 19 hours in the firm's last report, suggesting that some shoppers are more cautious than before.
The study looked at users of ScanAlert, partly to test whether the presence of its Hacker Safe logo would affect customer behaviour - the firm said it increased conversions by 14%. ScanAlert said the report emphasised the importance of trust and security in the buying process, and recommended that retailers use a longer timeframe to measure ROI on PPC campaigns.
It also suggests that customers frequently use the shopping cart as a price comparison tool and that, as a result, site abandonment is a much bigger issue than cart abandonment.
In our recent Online Retail Checkout report, we found comparison shopping was one reason for checkout abandonment, but there are plenty of other factors to consider, such as poor usabilty, hidden charges, or an overlong checkout process.
Credits: E-Consultancy
Go to original article
Filter posts
- All 99+
- Blog Posts 99+
- Events 9
- Magazine 99+
- Press 99+
-
Sector Reports
- Alcoholic Beverages 4
- Automotive 8
- Beauty 9
- Boutique Hotels 8
- Brown Goods 12
- Car Hire 16
- Consumer Electronics 11
- Cruises 9
- Cycles 4
- Energy 9
- Entertainment Retail 9
- Fashion Retail 25
- Flights 17
- Furniture 6
- Gaming 18
- Golf 4
- Holidays 24
- Home & Garden 10
- Hotels 25
- Insurance 25
- Jewellery 4
- Kids 4
- Online Dating 8
- Other 21
- Property 1
- Recruitment 14
- Retail Banking 25
- Shoes 5
- Sportswear 4
- Tools & Hardware 3
- Watches 4
- White Goods 14
-
Social
-
Videos
- Whitepapers 10
- SEO 314
- Social Media 225
- Google 199
- Paid Media 188
- Paid Search 188
- Natural Search 184
- Integrated Search 164
- Brands 132
- PPC 127
- Sector Reports 111
- All Tags
Powered by Gossip