Greenlight scoops another IDM award!
I'm very proud to announce that Greenlight's paid search expertise and creativity have been recognised nationally for our work with Radisson Edwardian! Last Thursday I attended the IDM gala dinner at the Royal Garden Hotel in Kensington and was delighted to receive our award in the digital category for best use of Search Engine Marketing from the lovely Sally Gunnell OBE.
This is the third year in a row that Greenlight has won an IDM award and it's all down to the hard work of the entire team who pulled together to make this happen. Radisson Edwardian has also been a joy to work with, which always helps produce great results. With our intensive paid search campaign, we managed to generate a £44 return for every £1 invested.
This year we have actively continued to work with Radisson and have extended our remit to include targeting worldwide markets, raising awareness of individual hotel restaurants within the chain and continuing to improve ROI by reducing the CPC (cost per click) across the entire account.
It really is a wonderful achievement to be recognised by such a well respected industry body as the IDM. This campaign is a great example of how paid search can help businesses reach and exceed their goals, so well done and thanks to all those involved.
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