Greenlight picks up the Best SEO Campaign at the UK Search Awards

We're thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry's profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.

An award-winning strategy

Best SEO Campaign gong

Through a process of outreach events with our 25,000-strong blogger community, securing strong content pieces and technical SEO improvements, we were able to gain hundreds of natural links, over five million social impressions and more than 200 keywords which ranked in position 1 on Google.

Thanks to our strong efforts both online and offline, we increased ROI and orders drastically for Currys, as well as exceeding expectations by increasing SEO-driven traffic by 33%. Overall, the campaign not only raised awareness for new appliances by demonstrating their benefits in unique ways, it built fantastic overall visibility of the Currys brand due to increased brand sentiment online.

Best SEO Campaign award

We always look forward to the UK Search Awards and have scooped up nominations and wins in years past, however, 2015 has proven to be particularly strong - we've amassed 14 award nominations to date this year.

Asides from Best SEO Campaign, we were also up for three other categories:

-          Best Use of Content Marketing

-          Best Large Integrated Search Agency

-          Best Use Of Search - Retail

And to top it all off, our sister company, OneHydra, was nominated for two awards:

-          Innovation - Software

-          Best SEO Software Suite

As an integrated agency, we strive to offer best in class strategies for every service we offer, and to have been recognised across six categories really stands as a testimony to how much effort we put into everything we do. Given how strong the competition is at the UK Search Awards, we are truly thrilled to have won, and are so proud of everyone across the business who put in a sterling effort day in and day out for all our projects.

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