Fashion conversations, cocktails and canapés
Last month, Greenlight hosted its first pioneering networking event, 'Fashion Speed Conferencing'. Brands such as ASOS, EMU Australia, Shopcade, Debenhams, McArthur Glen Ltd and Reiss attended the event to gain some digital expertise from a host of industry specialists.
Speed Conferencing involves rounds of four minute-fact filled conversations with specialists in the online space. Experts from Greenlight, Facebook, Google, YouTube, Hybris, Shutl, Monitise, GDM Digital and WorldPay took part in the event, offering the attendees some top tips!
Plenty of cocktails flowed and canapés were consumed as the night kicked off with experts from WorldPay, Shutl, Greenlight, Hydra, GDM Digital and Google exchanging creative ideas with the fashion retailers in the first round. Every four minutes, just as the conversations were gaining momentum, the bell sounded and the retailers were asked to move to the next table to start the next digital conversation! So good were the conversations that people were reluctant to move on!
Greenlight's CEO, Warren Cowan, was on hand to offer his expertise to the fashion retailers in the second round, alongside industry heads from Facebook, Monitise, YouTube and Hybris. As to be expected, many people were eager to continue their conversations afterwards and as more drinks flowed, the attendees were keen to express their enthusiasm for the event.
Reiss commented on the event having been "a very efficient and enjoyable networking experience". Debenhams noted the "great hosts and great speakers" whilst LN-CC's CEO, Fraser Harper, said: "It's the best networking event I've ever attended."
In the coming weeks, Greenlight will be hosting plenty more vertical-specific speed conferencing events. Other Greenlight events in the pipeline include:
Travel speed conferencing (October
Finance speed conferencing (November 2013)
E-commerce roundtable (November 2013)