Bing takes action against bad spelling and grammar
Welcome to Greenlight's weekly dose of Blog Watch! It's that time when we share the latest news and insights that have caught our eye. Enjoy!
BACKLINKS ARE STILL SUPER IMPORTANT
Backlinks had been rumoured to be less important now than a few years back but Matt Cutts has confirmed that they are still as important as ever. Google confirmed that they have internally carried out an experiment where backlinks were disregarded but the results were actually less relevant!
LEGO MOVIE: HACKING CAN STILL GET YOU TOP RANKS
The war against spam rolls on and somehow some website has managed to rank top of Google news for a free download of the new Lego movie. Of course the site is full of CPA offers and actually doesn't give you the download link but how has this happened? Early indications point to a hack on Call & Post, the site hosting the content but this hasn't been confirmed.
BING TAKES ACTION AGAINST BAD SPELLING & GRAMMAR
Spelling and good grammar has always been important for the readers of your website but now it's a ranking signal in Bing. This should hopefully reduce the amount of black hat contextual spun blog posts that can be found on the web.
WEBMEUP OPENS UP BACKLINK ANALYSIS TO THE MASSES
WebMeUp is a new backlink anaylsis tool and although they claim to have something that's original and new (haven't they heard of ahrefs and majesticseo?) this should be kept a close eye on as it could end up being an important tool to all SEOs.
HAPPY 3RD BIRTHDAY PANDA
This week the SEO community wished Happy 3rd Birthday to Panda, a very different kind of panda than can be found in many Zoo's, the algorithm update that changed the industry for some and set about devaluing low quality content. Three years on and 25 refreshes later, Google have stopped confirming updates but the black and white cuddly create still haunts some SEO's.
GOOGLE SHOPPING CAMPAIGNS OUT OF BETA
Today, after just over a 3-month beta period, Google is rolling out Shopping campaigns to all users globally. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords and give advertisers more control, allowing them to view more product information with less involvement with the data feed and an intuitive product group break-out structure. Learn how to start your PLAs campaigns!
YAHOO GEMINI BRINGS TOGETHER MOBILE SEARCH & NATIVE ADS IN A SINGLE AD MARKETPLACE
Yahoo has announced a new ad marketplace that combines mobile search and native ads. With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place - driving greater performance and higher impact for their businesses and brands.
WHATSAPP IS FACEBOOKS TICKET TO ITS NEXT BILLION USERS
Facebook today announced its $19 billion acquisition of WhatsApp. Obviously WhatsApp has a lot to cheer about, having grown to 450 million active users over the course of the last five years. But from a pure venture perspective, the purchase represents another huge win for Sequoia Capital and partner Jim Goetz.