A day in the life of a… Digital Designer

Name: Marta Colmenero

So, what do you do?

I'm a Digital Designer within the Creative team - which I'd argue is the most exciting one (yes, I'm biased)! Much like my team's name, I'd describe myself as a creative person. My daily tasks do vary, but generally range from website design to illustration, campaign-specific collateral, and everything in between - but, regardless of the task, I love what I do.

What's on the agenda for today?

09h00: First thing in the morning I usually check my emails and plan my day. As it's a Monday, we'll do our weekly team catch up, during which we share what we're working on and give updates on our projects.

11h00: I have to finish wireframes for a very interesting project we're currently working on, so will be working closely with the copywriters today.

13h00: I'll have lunch in our loft; whenever I can, I like to go up there and disconnect from my screen, have a chat, and refresh my mind.

14h00: A new project is heading my way, so I'll start searching for some inspiration and make some mood boards so I can start thinking about the right style and approach for the project -  I always aim to deliver beautiful and eye-catching solutions.

16h00: A colleague from the content and engagement team has asked for a few high-resolution images for some great coverage that one of the projects I worked on gained, so I'll get that across promptly - I'm excited to see it was so successful!

What's the best thing about your job?

Working in an agency and being able to work across so many different types of clients and verticals keeps things exciting and allows me to work on some very unique projects, but what I enjoy the most is working on illustration-based projects as I have a very artistic side that I like to make use of.

What's for lunch?

I have a delicious chicken stew that I prepared last night; I always try to bring in my own homemade lunch, but if I don't have time, a salad or sushi are my main options.

How did you get started in digital marketing?

I went to university in Spain, where I studied graphic design, illustration and web design. I then moved to London to learn English, and while I was working as an au pair, I managed to do an internship in a small (but great) design studio for a few months. After that, I decided to stay in London for longer and joined an SEO agency, which is where I first got started in digital marketing. My interest in digital marketing kept on growing during that time, and it wasn't long after that I joined Greenlight.

Plans this evening?

I'll hit the gym - I like to go three days a week. I also like going to exhibitions, talks, or anything interesting or entertaining that's on. But, if it's freezing cold, I'm more likely to have a chilled night in.

What's your proudest moment since you joined?

One of the first projects I worked on when I joined Greenlight was a series of illustrations for an interactive movie calendar. I got to use an iPad to illustrate for the first time, which was really enjoyable, and the results were pretty amazing (if I say so myself!). I was very happy with the end product, as were my colleagues and the client, which was a very rewarding feeling.

What's the coolest thing you've learned on the job?

I've learned a lot from my very skilled colleagues and have had a lot of freedom to explore different illustration techniques; since joining, they've shown me ways to improve my UX and UI skills and have introduced me to cool new tools and software, which has been very helpful. The coolest part is that I've owned lots of illustration projects that have allowed me to try out different styles, and have pushed me to learn more efficient processes and introduced me to new styles to play with.

How do you keep up with the latest digital marketing updates?

I usually browse for inspiration and follow different designers, artists and creatives on social to keep up to date with the latest trends. I could spend hours looking at great work and reading articles about areas that could further improve my skills.

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