A day in the life of a… Digital Account Director

Name: Raife Bidder

So, what do you do?

I'm an Account Director, which basically entails looking after the top line planning and strategy for a handful of key clients, maintaining and building those relationships, and considering additional digital opportunities to help my clients maximise their online potential.

What's on the agenda for today?

Today is a bit of an odd one!

09h00: I'll spend the morning preparing for a pitch which is taking place next week, and I'm also preparing a proposal and roadmap for a client's international project.

13h00: I'll be catching up on emails following my busy morning of planning.

14h00: During the afternoon, I have a couple team meetings.

16h00: It's on to a client call, one of many this week, so I can give an update on digital activity and share insights.

What's the best thing about your job?

Meeting new people and dealing with interesting clients, and I'm very thankful to be part of a great team that has a lot of energy and enthusiasm. I also very much like the strategic side of my job, and the opportunity to be creative when it comes to how we target, who we target and why. But ultimately, it's really about the people, that's definitely the best part.

What's for lunch?

So, I've not been eating as good as I should be lately! Lunch today will most likely a pasty or something equally as bad, I'm not the healthiest eater.

How did you get started in digital marketing?

I started out in 2006, working for a manufacturing company selling to European and Russian companies, helping them to find opportunities in those markets. It was supposed to just be a stopgap before going back to study to become a teacher, but I never looked back and it's been quite a journey since then!

Plans this evening?

I don't have too much planned, I'll finish up some work and then go home to have a nice dinner, some wine and a good read.

What's your proudest moment since you joined?

I think being part of, and rolling out, a large campaign for one of our biggest clients. It was one of the biggest projects they've undertaken in the history of their business from a technical point of view, so seeing that roll out was a very proud moment.

What's the coolest thing you've learned on the job?

I've learned a lot about technical SEO, about site structure and how important it is, and also about link equity (and basically looking at it from a technical point of view). This was new to me as my main understanding was mostly around content and backlinks. But it's been very interesting to learn about how the structure of a site can influence rankings so much.

How do you keep up with the latest digital marketing updates?

Mostly through LinkedIn, I follow a lot of key people and keep an eye on anything they share. I also follow trade publications as well, like The Drum and PerformanceIN, as they usually have good articles and interesting insights in their forums. 

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