Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Greenlight achieves Elite status in The Drum Digital Census 2016

Greenlight achieves Elite status in The Drum Digital Census 2016

The Drum Digital Census 2016 results were announced on the 23rd November, and we’re very proud to have ranked very highly this year across the three categories for 100+ staff: Client, Financial and Elite.

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Blog Posts

All the latest news about the mobile-first index

All the latest news about the mobile-first index

On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.

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Blog Posts

How to make your audience feel connected to your content

How to make your audience feel connected to your content

During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”

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Blog Posts

Winning SEO insights to maximise your Black Friday campaign

Winning SEO insights to maximise your Black Friday campaign

Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.

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Blog Posts

Q&A Series: Strong leadership 101 - skills, knowledge and experience

Q&A Series: Strong leadership 101 - skills, knowledge and experience

I think leaders certainly need to demonstrate certain qualities. For some people I’m sure they’re innate, and for others they’re not – but they can be emulated to achieve the same effects.

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Blog Posts

Creating content for a ‘boring’ industry

Creating content for a ‘boring’ industry

Catching the attention of your audience can be tricky, especially when you’re in an industry which is considered serious, dry or boring. Because let’s face it, not all brands are lending themselves to content the way GoPro does.

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Blog Posts

Greenlight wins at the DADI Awards 2016

Greenlight wins at the DADI Awards 2016

On the evening of 19th October at a glittering awards ceremony in London, the DADI Awards were announced and we’re excited to say that Greenlight won an award for Best Use of Paid Search (SEM) for our work with Footasylum on its Black Friday campaign. We’re absolutely delighted with the news and thrilled to have been recognised amongst some very strong contenders for the award.

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