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Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Humans and machines: An opportunity for a new hybrid relationship

Humans and machines: An opportunity for a new hybrid relationship

As algorithms become increasingly advanced, is there still a need for human input? In the words of Garry Kasparov, the world’s best chess player: “I'm a human being. When I see something that is well beyond my understanding, I'm afraid". We’re entering a time when our everyday interactions are increasingly led by computers and often find ourselves in situations where we no longer understand the machinations behind how they work.

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Blog Posts

Greenlight wins at the UK Biddable Media Awards 2017

Greenlight wins at the UK Biddable Media Awards 2017

On the evening of 25th May, the inaugural UK Biddable Media Awards winners were announced and we're thrilled to say that Greenlight won the award for Display Campaign Of The Year for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign. We’re delighted to have won such a competitive category and, of course, our Display team are so pleased to have had their work recognised.

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Blog Posts

Greenlight Finalists At RAR Digital Awards 2017

Greenlight Finalists At RAR Digital Awards 2017

The results of the RAR Digital Awards 2017 were published last week, and we’re delighted to announce that we're finalists in three categories: Search (100+ staff), Effectiveness (100+ staff) and Digital Strategy (100+ staff).

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Blog Posts

These five topics will increase your social shares and improve your outreach

These five topics will increase your social shares and improve your outreach

Neil Patel recently carried out analysis of his own social sharing metrics using Buzzsumo. The results were simultaneously underwhelming and superbly actionable.

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Blog Posts

Similar Audiences for Search are now available in AdWords

Similar Audiences for Search are now available in AdWords

After Remarketing Lists for Search Ads (RLSA), Customer Match and demographic targeting, AdWords has now launched Similar Audiences for Search (SAS), which are a powerful way to reach new and qualified users who have a shared interest with one of our existing audiences.

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Blog Posts

Display metrics: What story does CTR really tell?

Display metrics: What story does CTR really tell?

The rationale for using click-through rate (CTR) as a marketing metric is largely surrounded by how simple it is to measure and understand, however that doesn’t mean it’s right to focus on it. I believe that as a sole performance metric, it’s actually quite redundant – and that we need to take action by making use of the options open to us as digital marketers to overcome the disadvantages of using CTR as a core metric.

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Blog Posts

A day in the life of a… Senior Paid Media Analyst

A day in the life of a… Senior Paid Media Analyst

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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