Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.
By Greenlight | 30 July 2015 |
It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.
By Greenlight | 27 July 2015 |
The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.
By Florent Guedon | 20 July 2015 |
In the world of search marketing, localisation is defined as using local language, targeting local people and bidding on local keywords. Previously, many companies adopted a standardised approach to entering new countries; however, competition in local markets has meant that such a strategy isn’t sustainable or successful in the long-term, leading businesses to favour a localised strategy. Adopting a localised approach has proven to be successful, but it requires even the largest companies to customise their business strategy in order to fit the unique cultural dimensions of each specific market.
By Matthew Whiteway | 20 July 2015 |
International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.
By Jill Watchorn | 20 July 2015 |
The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.
By Krishan Nursimooloo | 20 July 2015 |
With the endless amount of information available, including product reviews, recommendations, location access and price comparison sites, consumers don’t always follow the linear path of search, click and buy. Today, the purchase funnel resembles a flight map as consumers engage with multiple screens and channels during their shopping journey and evaluation process.
By Kevin Murray | 20 July 2015 |
Often, the main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The basic principles of going international are perceived to be easy.