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Blog Posts

Prepare your shopping activity for the holiday season with Google’s new metrics

Prepare your shopping activity for the holiday season with Google’s new metrics

Just in time for the holiday season, Google is adding new reporting metrics to help retailers optimise their Shopping activity. The metrics will show how often Shopping and inventory ads are in the prime placement position, in which case those impressions are coined ‘absolute top impressions’.

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Blog Posts

Changes to Google Search Console

Changes to Google Search Console

Google Search Console (formerly known as Webmaster Tools) has been updated various times over the years, and it looks like further improvements are on the horizon again, as recently announced by Google.

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Blog Posts

Enter the third age of consumption

Enter the third age of consumption

The ‘third age of consumption’, a theory following on from the first and second ages of consumption, is emerging, and can be defined as the era in which we’re driven by relationships, experiences and algorithms.

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Blog Posts

HTTPS warnings

HTTPS warnings

Recently, webmasters of non-HTTPS domains received a warning from Google stating that from October, any webpages requesting private information form users will be flagged as ‘not secure’ if not using a HTTPS domains.

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Blog Posts

Introducing marketing techniques to site pages

Introducing marketing techniques to site pages

The marketing sector is very goal-oriented, and there are plenty of useful engagement tricks which marketers use to stand out from all the noise that bombards users online. Very subtle changes in content and visuals can have a huge impact, and there are plenty of engagement techniques that digital marketers can apply when it comes to product pages – here are my top seven.

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Blog Posts

How to create Facebook video ads

How to create Facebook video ads

Video is certainly a preferred medium online; we’re already seeing video take precedence on social channels such as Facebook, and it’s predicted that by 2019, video traffic will account for 80% of all consumer internet traffic.

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Blog Posts

Google’s new ad format: Showcase Shopping ads

Google’s new ad format: Showcase Shopping ads

Broad, un-branded product searches – such as “women’s dresses” – represent 40% of product queries, and now Google has introduced a new ad format for just this type of search: Showcase Shopping ads! Where standard ads previously wouldn’t trigger for such broad terms, Showcase ads have been made to be very visual and interactive for broad product queries.

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