Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.

Blog Posts

Is SEO still important to drive a successful content marketing strategy?

Is SEO still important to drive a successful content marketing strategy?

After the Panda and Penguin updates, and all the recent major changes that led to the massive reduction of search spam and what is now known as the 'content is king' era, one of the most frequently asked questions in the SEO industry was; 'is SEO really dead?'. The short answer is no; SEO is not dead, it has just changed, and this is good news. It means we have now entered an era of great content and kicked out questionable SEO practices.

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Blog Posts

Facebook Multi-Ads Performance

The Facebook system is designed to select the best ad to show, based on the ad's bid and performance history. So, an ad that performs well will be shown more often than an ad that doesn't perform well. As a result, some of your ads may receive more impressions than others in the same ad set. All this means is that you often have to make a decision between running one banner per day or putting a few ads live together, for a few days.

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The Art of Lex Appeal

The Art of Lex Appeal

What really gets me excited about great lex(icon) is constant reinvention. But keeping things fresh is a relentless battle, and putting the spice back into proceedings takes limitless creativity and serious groundwork.

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Responsive Design for Mobile SEO

Responsive Design for Mobile SEO

It’s not often you hear of someone that doesn’t have a mobile phone, and it’s not surprising to hear on average in the UK that we spend up to EIGHT hours a day on media devices. That means some of us spend less time sleeping than we do on our tech!

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Blog Posts

A brief guide to Gmail Sponsored Promotions (GSPs)

A brief guide to Gmail Sponsored Promotions (GSPs)

Gmail Sponsored Promotion (GSP) is not totally new, but it has been in Beta for a while now. Similar to Display advertising, you can build brand awareness and at the same time target specific audiences by using demographic data, as well as keywords and product purchases, through the information contained in a user's email inbox.

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Blog Posts

Google Launches Call-Only Campaigns

Google's new ad format is perfect for advertisers who don't have a mobile optimised website, but realise the value of having a presence in the mobile space. The format has been updated to reduce the number of people accidentally clicking on ads, therefore saving advertisers £££.

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Blog Posts

The Psychology of Social Sharing

The Psychology of Social Sharing

I often find myself, in pitches or when speaking to clients, explaining that social media is a study in psychology. The formula for virility, or the secret to shareability, is something of a myth if you ask me. While we know the basic tenants of good content, the extent to which that content is shared is much more to do with the thought processes of the social audience.

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