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Blog Posts

The Apple Watch: Is it worth the gamble for marketers?

The Apple Watch: Is it worth the gamble for marketers?

Today marks a huge milestone in the tech calendar - the Apple Watch is now available at a store near you. We’ve known about it since September 2014, but we’re not sure how much will change once it hits the market, all we know is that everyone is very excited. Whilst we’ve been adapting to users becoming more mobile, has Apple just given us reason to throw our plans in the bin and start over again? It would appear not.

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What Google's latest algorithm update means for marketers

Last year Google started providing site owners with reports on its assessment of mobile usability, primarily looking at three overall factors: how well the site fits into a smaller screen size; whether the font size adjusts correctly for readers on mobile devices, and how well-spaced buttons and links are for pressing with fingers and thumbs. Google was able to start reporting on this because its crawlers (the software with which it discovers and catalogs content on the web) had become advanced enough to accurately replicate what a user’s experience of your site would be. The changes being rolled out now by Google simply takes these factors and makes them part of the algorithm by which pages and content are scored and ranked.

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Is Google Bringing Intent to Audience Targeting?

Ever wanted to reach a specific group of people, whose email addresses you just happen to have, without emailing them? Facebook Custom Audiences, along with Twitter Tailored Audiences, is the way to go. These products allow you to target users by email address when they log into these social platforms. So we can only target by email address across social media, right? Perhaps not so for much longer.

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Yandex Market Sets Up Filters For International Stores

Yandex Market Sets Up Filters For International Stores

Yandex always aims to focus on user experience and welcomes international stores to sell on Yandex Market. Yandex Market is Russia's number one comparison shopping tool, and allows companies to offer products to customers. Yandex Market currently has an estimated 20 million visits per month, five million visits a week and over a million visits per day. With over 16,000 stores and 68 million product offers, it's no wonder brands like ASOS and Apple have already integrated onto Yandex Market.

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Social Media: What 2015 has taught us so far

Social Media: What 2015 has taught us so far

You’ve heard it time and again, but there’s more to social than likes, retweets and selfies. We’re seeing social media integrating more and more into wider marketing activities; supporting or leading advertising campaigns, becoming a key part of televised events with social commentary, and most recently, as tools to help better the world.

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Is SEO still important to drive a successful content marketing strategy?

Is SEO still important to drive a successful content marketing strategy?

After the Panda and Penguin updates, and all the recent major changes that led to the massive reduction of search spam and what is now known as the 'content is king' era, one of the most frequently asked questions in the SEO industry was; 'is SEO really dead?'. The short answer is no; SEO is not dead, it has just changed, and this is good news. It means we have now entered an era of great content and kicked out questionable SEO practices.

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Facebook Multi-Ads Performance

Facebook Multi-Ads Performance

The Facebook system is designed to select the best ad to show, based on the ad's bid and performance history. So, an ad that performs well will be shown more often than an ad that doesn't perform well. As a result, some of your ads may receive more impressions than others in the same ad set. All this means is that you often have to make a decision between running one banner per day or putting a few ads live together, for a few days.

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