Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.

Blog Posts

Digital Marketing Predictions 2015

With 2015 fast approaching, it is once again the time of year where by our wonderful staff at Greenlight scry the skeins of time and bring out our inner futurologists. If you're thinking about simply replicating your digital marketing strategy from 2014 this year - then don't! The digital sphere is forever changing, and in order to continue reaching your customers it is imperative you follow the trends and stay ahead of the game.

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Blog Posts

It’s time retailers got up close and personal

It’s time retailers got up close and personal

To make shopping truly personal, retailers must treat consumers as individuals, not members of a macro group. They must develop an understanding of shoppers beyond the broad buckets of gender, country, age and purchase history.

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Blog Posts

Frozen Toys Top Christmas Charts

Frozen Toys Top Christmas Charts

Toys based on the Disney blockbuster Frozen are set to top the Christmas toy sales charts after being named as number one in Greenlight’s “Most Wanted Toys League.” The fairytale-themed movie became the fifth-highest-grossing film of all time in May, and it is expected that gross revenue will increase further for the franchise over the Christmas period.

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Blog Posts

Moving Towards Mobile: Key Pointers from Greenlight’s Mobile Event

Over thirty people packed into Greenlight’s loft space last Thursday, 13th November, to hear what key industry speakers had to say about the importance of mobile, and the ever increasing significance it has to play in marketing.

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Know, speak, and challenge for mobile success

It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience. Read on to find out more from our COO, Andreas.

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Blog Posts

Conversion Rate Optimisation: A Walkthrough.

Off the back of our CRO event on 30th October, here we deep dive into the world of CRO and how it can deliver incremental revenue through testing.

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Blog Posts

Greenlight shortlisted for three UK Search Awards

Greenlight shortlisted for three UK Search Awards

Greenlight is named as a finalist in this year's UK Search Awards, achieving its 7th award nomination in 2014.

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