Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Influencer marketing: Learning from the mistakes of others

Influencer marketing: Learning from the mistakes of others

Influencer marketing is hardly new. Brands, and their marketing teams, have been savvy enough to know that tapping into the popularity of a celebrity can spin their product in a positive light. But for what may seem like an open goal, it’s surprisingly common for marketers to miss the mark.

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Blog Posts

2018 trends: Abstract, organic, and geometric design

2018 trends: Abstract, organic, and geometric design

By now, you might think that everything has been done before and there’s no room for innovation in digital design – but this couldn't be further from the truth. New ideas or creative recycling of older ideas keep popping up as brands push to attract the most attention possible (and their designers seek to impress).

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Blog Posts

Paid media review of 2017, and what to expect in 2018

Paid media review of 2017, and what to expect in 2018

It’s that time of the year when we reflect on the year that just passed and look forward to the one that’s just begun. While it’s good to recap on all things we’ve done, tested, and run in the last year, it’s also important to start thinking about new ideas and trends for the new year. And what’s most exciting is that we often don’t know exactly what’s coming up.

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Blog Posts

Big budget programmatic, and even bigger brand safety

Big budget programmatic, and even bigger brand safety

Display advertising has seen steady growth for several years now, with many brands picking up programmatic as a key channel for both branding and performance. Zenith announced the results of its annual Programmatic Advertising Forecast this week, revealing that 67% of the world’s display advertising will be programmatic by 2019.

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Blog Posts

A day in the life of a… Senior SEO Consultant

A day in the life of a… Senior SEO Consultant

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

Greenlight Gives presents the official pub quiz of 2017

Greenlight Gives presents the official pub quiz of 2017

Greenlight Gives, a newly-launched internal initiative organised by staff to support both local and national charities and foundations, kicked off its third charitable event since its inception in November on Friday 8th December with The Official Pub Quiz of 2017.

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Blog Posts

Google enhances mobile Shopping experience

Google enhances mobile Shopping experience

In time for the holiday shopping period, and ahead of people doing lots of pre-purchase research, Google has enhanced its mobile Shopping experience to help users research and compare different items before purchasing.

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