Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.
By Cem Ernaz | 30 November 2015 |
Back in February, in light of John Mueller’s not-so-positive commentary on link building, I wrote that links and link building are not dead! Of course, the old SEO witchcraft that some still practice today has to end. However, I did insist that content-driven link earning is the way to go for a future-proof SEO strategy. We are approaching the last month of 2015 and a few recent opinion pieces from reputable SEO publications suggest that some of the shine of content marketing for SEO may have worn off. Let’s revisit the subject by delving into one of the core articles.
By Greenlight | 30 November 2015 |
We’re thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry’s profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.
By Jess Webber | 26 November 2015 |
“Airline employees were so much more agreeable when they were drunk”. That’s just one of the witty comments that made it into I Think I Can See Where You’re Going Wrong. The book is a compilation of the best comments on the Guardian website which gets a breath-taking 40,000 comments a day. But, as much as we all wished our content got the same amount of love as the Guardian, the reality is most don’t. Publish a riveting thought leadership piece or latest industry news and you’d probably be considered lucky to get one or two lonely comments – a deflating prospect.
By Si Yan Tuong | 20 November 2015 |
With the holiday season fast approaching, it’s important to have all your campaigns optimised and implement your bid adjustments to meet consumer demand in preparation for the busy period. And Google have launched a few tools just in time to make campaign optimisation faster and more efficient.
By Daniel Lee | 10 November 2015 |
It has recently been revealed that Google is now using a machine-learning artificial intelligence system known as ‘RankBrain’ to interpret searches and submit the adequate information for the query. But how does RankBrain differ from existing algorithms and the way searches are processed?
By Isabel Figueiredo | 09 November 2015 |
We have seen how mobile devices have contributed to an increase in search conversion rates year-on-year, meaning our efforts to help clients understand the importance of a well-designed mobile strategy to capitalise on this opportunity have risen in tandem. This year, Google has hit us with an impressive statistic: 54% of purchase decisions start on mobile. This seems logical when further statistics show that we check our mobile devices roughly 150 times a day.
By Daisy Atkinson | 05 November 2015 |
Ever heard of the phrase ‘You can’t please everyone’? Surprisingly a lot of writers try. In their defence it’s usually part of the brief and it goes like this: 1. Write about a topic 2. Include the main points 3. Bore everyone to death