Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Make it easy for influencers to find you

Make it easy for influencers to find you

In the Content & Engagement team, we know the importance of influencers. We collaborate with them, we outreach to them and we gain insights from them. Usually, we find the influencers and approach them – however, this process can also be done the other way around!

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Blog Posts

A day in the life of a… Senior Digital PR & Outreach Specialist

A day in the life of a… Senior Digital PR & Outreach Specialist

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

How to approach the fine line between brand safety and results

How to approach the fine line between brand safety and results

The topic of brand safety is one that will not go away until it’s addressed in a satisfactory manner. Just a few weeks ago, the YouTube conundrum made headlines again when adverts appeared against questionable content for the second time in recent months. Making use of third-party ad tech to protect your brand is just one way to filter out questionable placements, however, there’s much more we can and need to do in order to win back the confidence of the advertiser.

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Blog Posts

Google’s data-driven attribution model: moving away from last click

Google’s data-driven attribution model: moving away from last click

Last month, Google announced it had released a data-driven attribution model to AdWords as a public beta, which was already available in Google Analytics 360 and DoubleClick. Changing attribution model over to a data-driven one grants the opportunity for all keywords to get a portion of credit if they’ve contributed along the conversion path, improving reporting and highlighting influencer keywords early on.

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Blog Posts

A day in the life of an… Affiliate Marketing Manager

A day in the life of an… Affiliate Marketing Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

Humans and machines: An opportunity for a new hybrid relationship

Humans and machines: An opportunity for a new hybrid relationship

As algorithms become increasingly advanced, is there still a need for human input? In the words of Garry Kasparov, the world’s best chess player: “I'm a human being. When I see something that is well beyond my understanding, I'm afraid". We’re entering a time when our everyday interactions are increasingly led by computers and often find ourselves in situations where we no longer understand the mechanics behind how they work.

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Blog Posts

Greenlight wins at the UK Biddable Media Awards 2017

Greenlight wins at the UK Biddable Media Awards 2017

On the evening of 25th May, the inaugural UK Biddable Media Awards winners were announced and we're thrilled to say that Greenlight won the award for Display Campaign Of The Year for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign. We’re delighted to have won such a competitive category and, of course, our Display team are so pleased to have had their work recognised.

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