Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.
By Katrina Makins | 28 April 2017 |
On the 26th April, we held our Creative Content Marketing event in our office loft space, during which our Head of Innovation, Rowan Grace Evans, Content Marketing Manager, Kevin O’Connor and Copy Manager, Louise McFetridge, covered the importance of creative thinking and data-led insights to drive relevant content that sticks with core target audiences.
By Katrina Makins | 19 April 2017 |
The Drum Search Awards finalists were announced via Twitter on 18th April 2017, so it was a tense afternoon in the office while we waited to find out if our entry had made it onto the shortlist this year. After the long wait, we were thrilled to find out that we’d been nominated for our work with Superdry. The Drum Search Awards are designed to celebrate the individuals and agencies at the forefront of the search category, so to have our work recognised is a great honour.
By Callen Johnson | 12 April 2017 |
Google has announced that it’s going to be altering its auction process to no longer favour its own bids over other exchanges. As a result, it has relinquished the ‘last look’ privilege that it previously held through the DoubleClick AdExchange, which allowed Google to bid on every impression, resulting in it having the ability to outbid other buyers in auctions.
By Katrina Makins | 04 April 2017 |
The inaugural UK Biddable Media Awards shortlist was announced on the 31st March, highlighting agencies which have significantly contributed to the biddable media space in the past year thanks to their talent and achievements. While the wait for the shortlist to be revealed felt long, it was certainly worth it as each of the entries we submitted was shortlisted. This is a huge honour for all those at Greenlight Digital who worked so hard to drive growth and positive impact for our clients.
By Greenlight | 30 March 2017 |
On 29th March, we welcomed 25 guests to our inaugural KINGCON session, held at our King’s Cross office. The session was created to unite brands – from start-ups to the well-established – to discuss their business USPs, the problems they solve and to disclose areas they’re interested in developing. The idea behind this was to share strengths and build on areas for growth using the talent and know-how in the room.
By Jonathan Kelterer | 30 March 2017 |
Last week, Facebook announced the launch of a new mobile focused ad format called ‘collection’, which the social network will release together with a new set of performance metrics in order to allow advertisers the ability to effectively measure ad performance. With the introduction of this format, Facebook continues the trend of creating mobile focused ads which are integrated into the news feed, rather than taking users to an external site straight away.
By Lizzy Lakra | 24 March 2017 |
Google was recently summoned by ministers as the government pulled ads over extremist content. It isn’t unheard of to see ads up against ‘inappropriate content’, which can be anything from adult content to violent or racial propaganda. But how can we control the internet? The simple answer is, we can’t – but what we can do is try mitigate the problem through our processes.