Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

A day in the life of a… Content Strategy Manager

A day in the life of a… Content Strategy Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

An introduction to Amazon Marketing Services

An introduction to Amazon Marketing Services

Amazon Marketing Services (AMS) is Amazon’s self-serve paid search platform, which offers tools to help vendors run search campaigns on the brand’s website. Currently, AMS provides three different ad types to help advertise products and push sales on the Amazon platform.

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Blog Posts

A closer look at Youtube's TrueView for Reach

A closer look at Youtube's TrueView for Reach

When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to watch. The format has since grown to become one of YouTube's most popular ad formats, allowing advertisers to only pay for engaged users by giving them the choice to watch the ad or not.

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Blog Posts

Trust me: The importance of gaining trust

Trust me: The importance of gaining trust

As a Senior Content Strategist, I see the benefits of good content daily. Good content can do amazing things for a brand, it fuels SEO, draws relevant traffic to sites, and is also a key component in helping increase brand trust. But what is trust, and how can it be built and act as such a powerful tool for brands? Trust me, this is something worth getting to know more about.

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Blog Posts

Should influencer marketing still be a top priority for brands and PRs?

Should influencer marketing still be a top priority for brands and PRs?

Influential marketing has grown with great force over the last few years, evolving itself into one of the hottest trends in marketing. It's even become a proven marketing channel, used by many brands as a way of delivering results in social and PR campaigns.

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Blog Posts

A day in the life of a… Conversion Rate Optimisation & User Experience Executive

A day in the life of a… Conversion Rate Optimisation & User Experience Executive

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

The voice (search) revolution is coming

The voice (search) revolution is coming

Voice search is currently one of the hottest topics in digital marketing, yet most marketers don’t fully understand its impact, how to use it strategically, or how to measure it. Despite being in the “innovators and early adopters” stage of its lifecycle, voice search is expected to represent 50% of all searches by 2020 as user behaviour continues to change.

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