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Blog Posts

Closing the gap on relevant search: Close keyword variants and what they mean to you.

Google announced this morning they will be enforcing the close variant feature at the end of September. While the news suggests advertisers will have more control over their campaigns, the reality is we actually lose control and potentially see some budget wastage as a result.

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Blog Posts

Dynamic Sitelinks: What Are They All About?

Dynamic Sitelinks: What Are They All About?

As all advertisers know, Sitelinks are one of the most important ad extensions available in Adwords. They're known to increase CTR by as much as 30%, and with Google's change to Ad Rank at the tail end of last year, it's made it all the more important that you're making use of all the ad extensions.

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Blog Posts

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Greenlight shortlisted for 2 DADI awards

Greenlight shortlisted for 2 DADI awards

We are finalists in the categories of Best Use of SEO and Best use of PPC at this year's DADI Awards.

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Blog Posts

BlogWatch - A taste of the dark side, link building survey and PPC tricks

BlogWatch - A taste of the dark side, link building survey and PPC tricks

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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Blog Posts

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.

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Blog Posts

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

Sort out your mobile site! Google warns Smartphone searchers about homepage redirects

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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