Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Tips On How To Execute Influencer Marketing

Tips On How To Execute Influencer Marketing

What is an influencer? The term influencer refers to someone who has the power to influence the perception of others. In marketing terms, it's someone who has the power to persuade or influence audiences to get them to engage with your campaign. And, as such, it's become such a powerful marketin...

View the blog post

Blog Posts

Key takeaways from Greenlight’s content session at Festival of Marketing 2018

Key takeaways from Greenlight’s content session at Festival of Marketing 2018

The Festival of Marketing event concluded on the 11th October, during which time over 200 speakers delivered more than 160 hours of content covering marketing's most pertinent topics. The annual conference brings together marketing professionals, industry pioneers, and digital specialists for two days of insights on current challenges, innovations, business strategies, and forward-thinking thought leadership. And on the 11th October, on the Brand & Creative stage, more than 150 delegates gathered to hear Matt Garbutt, our Creative Director, and Hannah Kimuyu, our Director of Paid Media & Data Insights, speak on their topic: 'where head meets heart (or how data informs customer experience strategies)', which tackled strategic and practical approaches for brands to apply when considering the customer journey.

View the blog post

Blog Posts

Design With Intention

Design With Intention

Before I design anything, the first question I ask myself is, "what’s the goal?". Why? I like to define the intent of the design and come up with a plan of action. While the plan might not be perfect, unique, or the sole solution, it might unravel hidden walls or traps… or treasures; it’ll inform all of my decisions and help me achieve 'the ultimate goal'.

View the blog post

Blog Posts

A day in the life of a… Senior Paid Media Analyst

A day in the life of a… Senior Paid Media Analyst

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

View the blog post

Blog Posts

Tools To Understand Audience Intent

Tools To Understand Audience Intent

Working in Content Strategy, I’ve seen plenty of campaigns perform very well and some others perform less well. Fundamentally, the difference between the two lies in the way in which idea generation is conduced. So, what are good ideas based on? How should content strategists even go about looking for good ideas?

View the blog post

Blog Posts

Avoiding algorithmic bias in programmatic display: An introduction

Avoiding algorithmic bias in programmatic display: An introduction

According to the Cambridge dictionary, algorithms are ‘a set of mathematical instructions that must be followed in a fixed order, and that, especially if given to a computer, will help to calculate an answer to a mathematical problem’. In order to benefit from the efficiencies that algorithms can bring to marketing, it’s important to avoid algorithmic bias, which occurs when a computer reflects the implicit values of the humans who are programming the algorithm, therefore influencing the outcome in some way.

View the blog post

Blog Posts

Single and ready to mingle: Single’s Day, the new blockbuster shopping day

Single and ready to mingle: Single’s Day, the new blockbuster shopping day

First came Black Friday, shortly followed by Cyber Monday – now, the latest international shopping day to make an impact on retailer’s sales targets is Single’s Day. Although you may not be familiar with this day yet, it’s likely you will be soon – it generates more revenue than the aforementioned shopping days combined.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2018 Greenlight. All Rights Reserved Terms & Conditions