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Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.

Blog Posts

Content Metrics - How long is a piece of string?

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

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Blog Posts

Greenlight to speak alongside Google at Content Marketing Forum

If Content Marketing has got your head in a spin, Greenlight’s Lead Copywriter, Victoria Galloway, will be setting the record straight as she takes to the stage to deliver a keynote at Google Campus, alongside Google’s Eli Lassman, Head of B2B Marketing, UK & Ireland.

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Copywriting vs Content Marketing: The future of good content looks remarkably like good journalism

There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?

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Google finally gets patent for the Panda algorithm

Since its launch in February 2011, the Panda algorithm has been a hot topic among the SEO crowd and a patent filed recently offers a bit of insight into its workings.

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Greenlight achieves 100% hybris certification standards

Greenlight is delighted to announce that all technical staff in its eCommerce delivery practice have been awarded the hybris

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Google steps up activity against blog networks manipulating Google rankings

Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.

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Social Media: 5 tips to forge good ties with customers and attract more followers

In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.

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