Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Apple introduces ad tracking restrictions feature within iOS 11

Apple introduces ad tracking restrictions feature within iOS 11

Apple recently launched the latest release of its mobile operating system, iOS 11, which includes a new feature called intelligent tracking prevention (ITP). The feature has been designed to limit the ability of advertising platforms and website owners to track users across domains.

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Blog Posts

Are we ready for SERPs to be transformed by AI?

Are we ready for SERPs to be transformed by AI?

The topic of algorithm updates has been permeating the SEO community for some time now, and we’ve been observing the rankings like hawks, eager to spot any important trends. But isn’t it time we cured ourselves of this paranoia, and instead learn to get comfortable within an environment of constant flux?

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Blog Posts

The state of things in content marketing

The state of things in content marketing

Every year, multiple think tanks, publishers and agencies generate reports offering insights into the state of content marketing, touching on budgets, trends, strategy and so on. While many of these make an interesting read, it's useful to remember that these reports are often part of these companies' own content marketing efforts, and therefore some of the results need to be taken with a pinch of salt.

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Blog Posts

How experiential events can create more meaningful relationships with consumers

How experiential events can create more meaningful relationships with consumers

According to AdWeek, marketers are now "shifting dollars into experiential marketing" to create direct connections and more meaningful relationships with customers, with one in three CMOs now expected to allocate 21-50% of their budget to brand experience. What's great about experiential events is that they offer the opportunity to have physical interaction with the brand or product, while also encouraging social media shares.

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Blog Posts

A day in the life of a… Data & Insights Senior Strategy Manager

A day in the life of a… Data & Insights Senior Strategy Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

The copywriter’s curse: tradition, cliché and readability

The copywriter’s curse: tradition, cliché and readability

As copywriters, we face the challenge of translating a client's vision into words - easy peasy, you might think. But we occupy the space between what people say, and what people hear. And translating words which sound like perfection to an individual, into a phrase that resonates with an audience, can be tricky.

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Blog Posts

PerformanceIN Live: Joining up the dots between SEO and UX with Bea Patman

PerformanceIN Live: Joining up the dots between SEO and UX with Bea Patman

PerformanceIN Live – the annual event which celebrates measurable marketing across all channels, and focuses on how best to measure, learn and optimise digital performance – has just ended following two days of talks from industry-leading speakers. And mid-morning today, our Head of SEO, Bea Patman, delivered her talk on ‘joining the dots between SEO and UX’ to a full audience. Her talk focused on three core areas: UX as a ranking factor, how to align teams to work closer together, and the importance of considering conversion rate optimisation. Here are the main takeaways from Bea's speech.

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