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Blog Posts

YouTube: The latest giant storefront in online advertising

YouTube: The latest giant storefront in online advertising

Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an innovator of data analytics has allowed Google to grow at a fast rate to become the huge brand it is today, and its latest move into eCommerce marks a new opportunity for the brand to delve into new territory and grow even more.

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Blog Posts

Effecting Blogger Outreach with the Art of Mirroring

Effecting Blogger Outreach with the Art of Mirroring

Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.

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How to avoid creating ‘wallflower’ content

How to avoid creating ‘wallflower’ content

The digital world increasingly looks like an overcrowded sixth-form disco. There are hundreds of brands jostling for attention, too many ‘wallflowers’ going unnoticed and everyone’s eyes are on a select few AKA the ‘cool crowd’. Or, to put it another way, customers are now bombarded with endless digital ‘noise’.

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Blog Posts

Blogwatch: AdWords reports, link-worthy content & Webmaster Tools

Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.

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Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.

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Blog Posts

How operating search with the right keys can kick-start great link earning

If I move flat and get a new set of keys, I make a point to learn, by sight and touch, the correct key to unlock the front door. Otherwise, I'm wasting my time. Common sense? 'Course it is. In this blog post, and in this industry, that set of keys sit on a keyboard and combine to form the search terms we type into Google's search bar.

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Blog Posts

Why did the General Election 2015 flop in the world of digital?

Why did the General Election 2015 flop in the world of digital?

As I trundled up to the quaint little library in my old primary school to vote in the General Election of 2015, I was hit with two thoughts in quick succession of each other: 1. This place really hasn’t changed a bit, I can’t believe I used to play on those very swings. 2. I can’t believe that in all this time the way in which we vote remains as unchanged as the faded basketball marks on the concrete playground before me.

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