Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Facebook cross-border insights solution

Facebook cross-border insights solution

The UK attracts visitors from every corner of the globe. In 2016, there were more than 37 million visitors; a staggering number which has contributed to the hospitality sector immensely, and had a particularly positive impact on hotels. However, one of the main challenges in the hotel industry is accurately targeting potential customers, all of which are based in different countries.

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Blog Posts

The GDPR to inspire greater creativity in customer acquisition campaigns

The GDPR to inspire greater creativity in customer acquisition campaigns

According to a new piece of research conducted by the DMA Awards on 249 senior marketers, the level of awareness related to the GDPR is higher than ever. Interestingly, the research revealed that 71% of marketers believe the GDPR will inspire greater creativity in customer acquisition campaigns over the next five years.

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Blog Posts

Volatile, uncertain, complex, ambiguous: turning challenges into opportunities

Volatile, uncertain, complex, ambiguous: turning challenges into opportunities

I recently took part at one of Google’s Firestarters talks, which tackled how digital marketers can mitigate the risks of operating in a VUCA (volatile, uncertain, complex, and ambiguous) landscape, and develop opportunities in times of uncertainty.

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Blog Posts

A day in the life of a… Digital Account Director

A day in the life of a… Digital Account Director

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

Apple introduces ad tracking restrictions feature within iOS 11

Apple introduces ad tracking restrictions feature within iOS 11

Apple recently launched the latest release of its mobile operating system, iOS 11, which includes a new feature called intelligent tracking prevention (ITP). The feature has been designed to limit the ability of advertising platforms and website owners to track users across domains.

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Blog Posts

Are we ready for SERPs to be transformed by AI?

Are we ready for SERPs to be transformed by AI?

The topic of algorithm updates has been permeating the SEO community for some time now, and we’ve been observing the rankings like hawks, eager to spot any important trends. But isn’t it time we cured ourselves of this paranoia, and instead learn to get comfortable within an environment of constant flux?

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Blog Posts

The state of things in content marketing

The state of things in content marketing

Every year, multiple think tanks, publishers and agencies generate reports offering insights into the state of content marketing, touching on budgets, trends, strategy and so on. While many of these make an interesting read, it's useful to remember that these reports are often part of these companies' own content marketing efforts, and therefore some of the results need to be taken with a pinch of salt.

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