Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

The rise and rise of virtual reality

The rise and rise of virtual reality

Consumer virtual reality is yet to become a viable mainstream product but 2016 marked a turning point both from a social and technological point of view. Last year saw the launch of several much-anticipated virtual reality (VR) headsets, with big players such as Facebook, Google and Sony all launching their version of the headset.

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Blog Posts

Ensure your content is ready for voice search in 2017

Ensure your content is ready for voice search in 2017

In recent years, the rise of voice technologies on smart devices has increased and given a new way to search the web and interact with search engines. This has led to 55% of teens and 41% of adults using voice search more than once a day. Initially this was spurred on by the likes of Siri and Cortana, however, now we’re seeing more big product launches with voice activation built in.

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Blog Posts

Make your organic listing more effective in four easy steps

Make your organic listing more effective in four easy steps

Compelling, visually appealing listings are an area that often get overlooked in the never-ending quest for the top rankings. Fact is, it’s important that digital marketers focus on engagement and click-through rates (CTR) a little bit more as, at the end of the day, no matter how much you improve your ranking, if your listing isn’t compelling, it’s all in vain.

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Blog Posts

Autocomplete suggestions could mark a revival of black-hat SEO

Autocomplete suggestions could mark a revival of black-hat SEO

The past few months have seen a good deal of negative press thrown towards Facebook. To begin with, its decision to dissolve its team of ‘human editors’ that controlled the Trending widget in favour of an automated algorithm drew some ire, and now this has only been exacerbated by allegations of ‘fake news’ over the course of the US presidential election.

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Blog Posts

Greenlight achieves Elite status in The Drum Digital Census 2016

Greenlight achieves Elite status in The Drum Digital Census 2016

The Drum Digital Census 2016 results were announced on the 23rd November, and we’re very proud to have ranked very highly this year across the three categories for 100+ staff: Client, Financial and Elite.

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Blog Posts

All the latest news about the mobile-first index

All the latest news about the mobile-first index

On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.

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Blog Posts

How to make your audience feel connected to your content

How to make your audience feel connected to your content

During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”

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