Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.
By Simon Claassen | 23 September 2016 |
Ad blocking is probably one of the hottest topics on everyone’s mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP) in the last week, the topic has made its way up to the top of the headlines once more.
By Andreas Pouros | 02 September 2016 |
My last Q&A article focused on the merits of disruption and innovation with an end-user focus, so I’d be lying if I told you I believed it’s OK to sit back and react based on what’s happening around you. Brands that act as laggards tend to get caught in a cyclical game of catch-up which rarely pays off in the long-term. While it’s advisable not to jump onto whatever cool new technology comes floating about (note that I recommended that brands not act too fast to develop apps for the Apple Watch), there’s an important balance to be struck by digital marketers.
By Daisy Atkinson | 31 August 2016 |
Experts say we need more ‘super valuable content’ in 2016, and, while tired of platitudes we may be, done with creating valuable content we are not! One excellent way to create valuable content is with data. But, as always, there’s a knack to it.
By Katrina Makins | 18 August 2016 |
It’s been nearly a year since Instagram added advertising as an offering to brands on its platform, and following on from the success of this, a new layer has now been added to the photo sharing social platform: a contact button.
By Kathrin Schneider | 15 August 2016 |
Expanded Text Ads (ETAs) are finally here, allowing marketers from countries with long-worded languages to breathe a sigh of relief (as a German, I’m delighted to finally be able to write full sentences). As of the end of October, however, we won’t be able to create and change Standard Ads anymore, therefore Standard Ads will run alongside ETAs. The date when Standard Ads will stop running is yet to be confirmed. Google is encouraging marketers to test ETA variations (especially different headlines) as much as possible during this time to ensure they’re getting the most out of the new ad format.
By Alan Ngo | 19 July 2016 |
A new online platform to help agencies and brands make the most of creative ads for mobile devices. The new tool is designed to allow advertising creatives the ability to review and test different mobile formats on both Facebook and Instagram. The creative hub benefits small to mid-sized agencies and brands, removing any dependencies on outsourcing designers and creatives as well as cutting down on waiting times and costs.