Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Want to blog like a pro? It’s time to get more in-depth

Want to blog like a pro? It’s time to get more in-depth

If you’re not producing top-tier content that scratches a real itch, you won’t keep readers interested. That’s the assertion Neil Patel makes in his article, The Surprising Secrets to Creating Content that Finally Converts. Patel runs a popular web blog that receives millions of page views monthly. His secret? He researches topics at length and writes how-to guides that solve real-world needs.

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Blog Posts

The importance of web accessibility for the user

The importance of web accessibility for the user

As a UX/UI designer, my job is anchored around remembering that the user is at the core of every decision I make. It's my job to ensure that the content from the client is clearly and effectively displayed on the page, and that the journey for the user is as smooth and effortless as possible. At each step of the design process, I'll ask myself the question "am I helping or hindering the user journey?".

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Blog Posts

Using data insights to fuel digital strategy: Introducing PRISM

Using data insights to fuel digital strategy: Introducing PRISM

Unique data insights are highly valuable to businesses, and deliver real impact and results when used to inform strategies and high-level decisions. We've long heralded the importance of using data to underpin digital campaigns and long-term strategies, and of the value of having a single customer view and a clear understanding of who brands' most valuable audiences are, to get the most out of digital activity and to inform highly-targeted strategies. That's why we decided to tackle this head on, which led to the development of Greenlight PRISM Insights.

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Blog Posts

Voice search ranking factors: Can you guess?

Voice search ranking factors: Can you guess?

Brian Dean recently published a voice search ranking factors study, based on the analysis of 10,000 Google Home search results, in order to understand how we should optimise for voice search. The study investigates 11 potential factors and whether they do or don't affect results,

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Blog Posts

A day in the life of a… Digital PR & Outreach Specialist

A day in the life of a… Digital PR & Outreach Specialist

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

Marketing Week Live: The round-up

Marketing Week Live: The round-up

This year's Marketing Week Live event saw over 100 exhibitors and more than 70 speakers present across four stages over two days. The event combined a mixture of practical, hands-on advice from some of the most respected experts in the industry. Among them was our Director of Paid Media, Hannah Kimuyu, and our Head of Paid Search, Angela Knibb, who took to the Marketing Transformation Stage to present their topic 'turning challenges into opportunities in uncertain times across paid search, display and audience targeting' to a packed crowd - here are some of the key takeaways from the session.

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Blog Posts

A day in the life of a… Digital Designer

A day in the life of a… Digital Designer

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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