Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Google’s data-driven attribution model: moving away from last click

Google’s data-driven attribution model: moving away from last click

Last month, Google announced it had released a data-driven attribution model to AdWords as a public beta, which was already available in Google Analytics 360 and DoubleClick. Changing attribution model over to a data-driven one grants the opportunity for all keywords to get a portion of credit if they’ve contributed along the conversion path, improving reporting and highlighting influencer keywords early on.

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Blog Posts

A day in the life of an… Affiliate Marketing Manager

A day in the life of an… Affiliate Marketing Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

Humans and machines: An opportunity for a new hybrid relationship

Humans and machines: An opportunity for a new hybrid relationship

As algorithms become increasingly advanced, is there still a need for human input? In the words of Garry Kasparov, the world’s best chess player: “I'm a human being. When I see something that is well beyond my understanding, I'm afraid". We’re entering a time when our everyday interactions are increasingly led by computers and often find ourselves in situations where we no longer understand the mechanics behind how they work.

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Blog Posts

Greenlight wins at the UK Biddable Media Awards 2017

Greenlight wins at the UK Biddable Media Awards 2017

On the evening of 25th May, the inaugural UK Biddable Media Awards winners were announced and we're thrilled to say that Greenlight won the award for Display Campaign Of The Year for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign. We’re delighted to have won such a competitive category and, of course, our Display team are so pleased to have had their work recognised.

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Blog Posts

Greenlight Finalists At RAR Digital Awards 2017

Greenlight Finalists At RAR Digital Awards 2017

The results of the RAR Digital Awards 2017 were published last week, and we’re delighted to announce that we're finalists in three categories: Search (100+ staff), Effectiveness (100+ staff) and Digital Strategy (100+ staff).

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Blog Posts

These five topics will increase your social shares and improve your outreach

These five topics will increase your social shares and improve your outreach

Neil Patel recently carried out analysis of his own social sharing metrics using Buzzsumo. The results were simultaneously underwhelming and superbly actionable.

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Blog Posts

Similar Audiences for Search are now available in AdWords

Similar Audiences for Search are now available in AdWords

After Remarketing Lists for Search Ads (RLSA), Customer Match and demographic targeting, AdWords has now launched Similar Audiences for Search (SAS), which are a powerful way to reach new and qualified users who have a shared interest with one of our existing audiences.

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