Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Greenlight Finalists At RAR Digital Awards 2017

Greenlight Finalists At RAR Digital Awards 2017

The results of the RAR Digital Awards 2017 were published last week, and we’re delighted to announce that we're finalists in three categories: Search (100+ staff), Effectiveness (100+ staff) and Digital Strategy (100+ staff).

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Blog Posts

These five topics will increase your social shares and improve your outreach

These five topics will increase your social shares and improve your outreach

Neil Patel recently carried out analysis of his own social sharing metrics using Buzzsumo. The results were simultaneously underwhelming and superbly actionable.

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Blog Posts

Similar Audiences for Search are now available in AdWords

Similar Audiences for Search are now available in AdWords

After Remarketing Lists for Search Ads (RLSA), Customer Match and demographic targeting, AdWords has now launched Similar Audiences for Search (SAS), which are a powerful way to reach new and qualified users who have a shared interest with one of our existing audiences.

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Blog Posts

Display metrics: What story does CTR really tell?

Display metrics: What story does CTR really tell?

The rationale for using click-through rate (CTR) as a marketing metric is largely surrounded by how simple it is to measure and understand, however that doesn’t mean it’s right to focus on it. I believe that as a sole performance metric, it’s actually quite redundant – and that we need to take action by making use of the options open to us as digital marketers to overcome the disadvantages of using CTR as a core metric.

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Blog Posts

A day in the life of a… Senior Paid Media Analyst

A day in the life of a… Senior Paid Media Analyst

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Blog Posts

A focus on Bing Shopping

A focus on Bing Shopping

Shopping is an important channel for search engines to invest in; our sister company, FoundIt!, recently carried out a Google Shopping audit and found that “46% of shopping sessions are now starting their journey at the product level of a website than almost anywhere else, (which is) reflected across both desktop and mobile devices". Shopping is so important as its users have such high purchase intent, reflected in its high conversion rates, making it a key area for digital marketers to focus their attention on.

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Blog Posts

Creating content marketing: marrying relevance with creativity event round up

Creating content marketing: marrying relevance with creativity event round up

On the 26th April, we held our Creative Content Marketing event in our office loft space, during which our Head of Innovation, Rowan Grace Evans, Content Marketing Manager, Kevin O’Connor and Copy Manager, Louise McFetridge, covered the importance of creative thinking and data-led insights to drive relevant content that sticks with core target audiences.

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