Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.
By Greenlight | 06 October 2015 |
Since Instagram’s launch in 2010, there’s been an incremental rise in users joining the social media platform every year, especially after it was bought by Facebook, which saw the platform jump from 10 million users in September 2011 to 80 million in July 2012. In March this year, a study found Instagram was used more than Twitter across all age groups, which was further highlighted a few weeks ago when it reached a staggering 400 million users.
By Becky Dunford | 01 October 2015 |
As consumers, we’ve come to love online shopping; it’s allowed us to access new products and trends on the go, purchase them with just a few clicks and then have them delivered straight to our home or office the very next day. We know that Google Shopping is a viable platform for retailers and, as marketers, we can see the massive value it adds to a marketing strategy. However, there is a small problem… only 7% of all purchases in the US are made online!
By Greenlight | 23 September 2015 |
With over 400 million users worldwide, there’s no doubt among marketers that Instagram is a platform well worth taking advantage of. What perhaps isn’t as clear to all is how it fits into a successful wider digital strategy: should you be repurposing your website or blog content, creating Instagram-only campaigns, or getting an expert photographer to do it all for you?
By Greenlight | 21 September 2015 |
Just over a week ago, we hosted an exclusive event on marketing to the over 55’s in our loft space, gathering together brands to interact with a panel on this key topic. We’ve been vocal on where we stand on the subject, and highlighted on the night how important it was for online retailers not to disregard the over 55’s segment, especially if the assumption is that they do not know the first thing about technology.
By Matt Garbutt - Guest Author | 17 September 2015 |
In an age where we all create, edit and publish, Instagram sits smack bang in the centre of a new global visual movement which has been created by its own (seemingly unstoppable) force.
By Matt Hawes | 15 September 2015 |
Google have announced a new update to its mobile algorithm in an effort to improve user mobile browser experiences. From November 1st, mobile web pages that show an app install interstitial (large overlay ads that suggest you download the site's app) which hides a significant amount of page content will no longer be considered mobile-friendly.
By Maja Sorensen | 15 September 2015 |
Facebook advertising has been around for a while, however some may not appreciate how granular its targeting is. We all want to effectively pinpoint and target users with our best ads, and with Facebook, there are a wealth of ways in which this can be done. Whether you want to reach new potential customers or re-engage people who have already connected with your website or app, the possibility is open to target in a granular way through Facebook.