Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.
By Daniel Cody | 26 August 2015 |
Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.
By Katrina Makins | 18 August 2015 |
If you’ve not come across an emoji yet, then you must have spent the last few years in a remote area without a connected device. For argument’s sake, they are essentially emoticons composed of facial expressions and visual representations of common situations. Surely you’ve seen plenty littered across your texts, emails and social accounts. Everyone uses emojis, to the point that it’s almost a form of communication in itself as it automatically transcends barriers to understanding languages by visually emulating feelings or thoughts. The internet is fluent in speaking emoji, and you’re about to see a lot more of them.
By Stefania Romanelli | 10 August 2015 |
At the beginning of the year, Google hinted that more search query information would be available to webmasters by the end of 2015, probably referring to the new Search Analytics report implemented on the Search Console (formerly Google Webmaster Tools).
By Antoni Swidlicki | 04 August 2015 |
While it’s generally accepted that content marketing should be at the heart of a future-proof digital marketing strategy, many have learned the hard way that it’s difficult to make it stick. Content creation and the pursuit of virality requires a significant investment in terms of time and resources, but these alone are not enough to achieve compelling content which drives links, traffic and social shares. There are a number of key considerations which you should keep in mind as you plan content campaigns.
By Daisy Atkinson | 31 July 2015 |
Recently there has been a lot of shared journalism around the topic of swipe files. If you’re not familiar with the term, a moz.com article describes it as a file of ideas/images/approaches/technologies that inspire you or you'd love to learn from.’ The idea is to keep feeding this file and ‘refer to it whenever you need inspiration.’
By Greenlight | 30 July 2015 |
It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.
By Greenlight | 27 July 2015 |
The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.