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Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant.

Blog Posts

The Art of Lex Appeal

The Art of Lex Appeal

What really gets me excited about great lex(icon) is constant reinvention. But keeping things fresh is a relentless battle, and putting the spice back into proceedings takes limitless creativity and serious groundwork.

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Responsive Design for Mobile SEO

Responsive Design for Mobile SEO

It’s not often you hear of someone that doesn’t have a mobile phone, and it’s not surprising to hear on average in the UK that we spend up to EIGHT hours a day on media devices. That means some of us spend less time sleeping than we do on our tech!

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A brief guide to Gmail Sponsored Promotions (GSPs)

A brief guide to Gmail Sponsored Promotions (GSPs)

Gmail Sponsored Promotion (GSP) is not totally new, but it has been in Beta for a while now. Similar to Display advertising, you can build brand awareness and at the same time target specific audiences by using demographic data, as well as keywords and product purchases, through the information contained in a user's email inbox.

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Blog Posts

Google Launches Call-Only Campaigns

Google's new ad format is perfect for advertisers who don't have a mobile optimised website, but realise the value of having a presence in the mobile space. The format has been updated to reduce the number of people accidentally clicking on ads, therefore saving advertisers £££.

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The Psychology of Social Sharing

The Psychology of Social Sharing

I often find myself, in pitches or when speaking to clients, explaining that social media is a study in psychology. The formula for virility, or the secret to shareability, is something of a myth if you ask me. While we know the basic tenants of good content, the extent to which that content is shared is much more to do with the thought processes of the social audience.

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Blog Posts

The Future of the "L" Word in SEO

The Future of the "L" Word in SEO

Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm than good” were partly taken out of context causing a stir in the SEO community. The whole debacle illustrates the confused state of the SEO industry. Are links still potent ranking factors? Will they continue to be?

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Blog Posts

Spotlight: Social Media Campaigns

The purpose of social media campaigns is to ultimately convey a message. From branding and sales, to raising awareness – social media is a powerful tool for spreading the word. This month two such campaigns have stood out, as a method of increasing awareness around sometimes sensitive subjects.

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