Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.
By Lizzy Lakra | 24 March 2017 |
Google was recently summoned by ministers as the government pulled ads over extremist content. It isn’t unheard of to see ads up against ‘inappropriate content’, which can be anything from adult content to violent or racial propaganda. But how can we control the internet? The simple answer is, we can’t – but what we can do is try mitigate the problem through our processes.
By Angela Knibb | 20 March 2017 |
Ok, I might've chosen a slightly dramatic headline, but it’s certainly not the exact match we had when I first started in search all those years ago. For those who haven’t heard the news, Google announced on Friday that it’s ‘expanding close variant matching to include additional rewording and reordering for exact match keywords’.
By Ross Brown | 16 March 2017 |
We’ve managed to skip some ads with tactical tea breaks in the past, but our ability to trim the fat has developed. The rise of ad blocking in the past few years has allowed us to only view what we want – and with services such as Netflix, we pay not to see ads at all. Even when exposed to less advertising, it’s still advertising we don’t want. However, in today’s digital age, others have blossomed. The John Lewis Christmas adverts are anticipated with glee, shared enthusiastically, and critiqued like food, fine wine and works of art. People want to consume the advert and they want to copy it, creating memes and spoofs left, right and centre.
By Katrina Makins | 10 February 2017 |
On the 9th February, our Head of CRO & UX, Sarah Faber Petersen; Head of SEO, Bea Patman and Operations Director at FoundIt!, Chris Dunn, welcomed guests to our UX & CRO Deep Dive event, where they covered ‘how to CRO’, why UX is so important in today’s digital landscape and how a considered UX strategy can benefit SEO. Our roundup blog reviews the key areas that were discussed on the day.
By Bogdan Marinescu | 25 January 2017 |
Consumer virtual reality is yet to become a viable mainstream product but 2016 marked a turning point both from a social and technological point of view. Last year saw the launch of several much-anticipated virtual reality (VR) headsets, with big players such as Facebook, Google and Sony all launching their version of the headset.
By Ben Cook-Northrop | 14 January 2017 |
In recent years, the rise of voice technologies on smart devices has increased and given a new way to search the web and interact with search engines. This has led to 55% of teens and 41% of adults using voice search more than once a day. Initially this was spurred on by the likes of Siri and Cortana, however, now we’re seeing more big product launches with voice activation built in.
By Agata Bowden | 14 January 2017 |
Compelling, visually appealing listings are an area that often get overlooked in the never-ending quest for the top rankings. Fact is, it’s important that digital marketers focus on engagement and click-through rates (CTR) a little bit more as, at the end of the day, no matter how much you improve your ranking, if your listing isn’t compelling, it’s all in vain.