Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Festival of Marketing: The round-up

Festival of Marketing: The round-up

Two days. 12 stages. 200 speakers. 160 hours of content. It can only be the Festival of Marketing, which concluded on the 5th October. The annual conference brings together marketing professionals, industry pioneers and digital specialists for two days of insights on current challenges, innovations, business strategies and forward-thinking thought leadership. And on the 4th October, on the Brand & Creative stage, more than 200 delegates gathered to hear Matt Garbutt, our Creative Director, speak on the topic of ‘what does creativity in marketing look like today’. Here are the key takeaways from Matt’s session.

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Blog Posts

The importance of internal links

The importance of internal links

Internal links, which are so often eclipsed by the flashier, hard-to-get external links, are the unsung heroes of SEO. They're an integral part of a safe, long-term digital strategy, ensuring that search engines and users alike are able to access and better understand your on-site content.

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Blog Posts

Prepare your shopping activity for the holiday season with Google’s new metrics

Prepare your shopping activity for the holiday season with Google’s new metrics

Just in time for the holiday season, Google is adding new reporting metrics to help retailers optimise their Shopping activity. The metrics will show how often Shopping and inventory ads are in the prime placement position, in which case those impressions are coined ‘absolute top impressions’.

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Blog Posts

Changes to Google Search Console

Changes to Google Search Console

Google Search Console (formerly known as Webmaster Tools) has been updated various times over the years, and it looks like further improvements are on the horizon again, as recently announced by Google.

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Blog Posts

Dmexco: Key takeaways

Dmexco: Key takeaways

On 13-14 September, dmexco opened its doors again to thousands of visitors, exhibitors and visionary speakers. What started as a small affair a few years ago has now become the epicentre of the digital marketing world. And that's not just in Europe, but the world.

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Blog Posts

Enter the third age of consumption

Enter the third age of consumption

The ‘third age of consumption’, a theory following on from the first and second ages of consumption, is emerging, and can be defined as the era in which we’re driven by relationships, experiences and algorithms.

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Blog Posts

HTTPS warnings

HTTPS warnings

Recently, webmasters of non-HTTPS domains received a warning from Google stating that from October, any webpages requesting private information form users will be flagged as ‘not secure’ if not using a HTTPS domains.

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