Blog Posts

Read our Blog for quick, straight to the point Thought Leadership pieces. Get our stance on news breaking industry happenings which we deem to be significant. Read our blog for straight-to-the-point, thought leadership pieces and Australian sector reports. Get our stance on news-breaking industry happenings which we deem to be significant.

Blog Posts

Introducing marketing techniques to site pages

Introducing marketing techniques to site pages

The marketing sector is very goal-oriented, and there are plenty of useful engagement tricks which marketers use to stand out from all the noise that bombards users online. Very subtle changes in content and visuals can have a huge impact, and there are plenty of engagement techniques that digital marketers can apply when it comes to product pages – here are my top seven.

View the blog post

Blog Posts

How to create Facebook video ads

How to create Facebook video ads

Video is certainly a preferred medium online; we’re already seeing video take precedence on social channels such as Facebook, and it’s predicted that by 2019, video traffic will account for 80% of all consumer internet traffic.

View the blog post

Blog Posts

Google’s new ad format Showcase Shopping ads

Google’s new ad format Showcase Shopping ads

Broad, un-branded product searches – such as “women’s dresses” – represent 40% of product queries, and now Google has introduced a new ad format for just this type of search: Showcase Shopping ads! Where standard ads previously wouldn’t trigger for such broad terms, Showcase ads have been made to be very visual and interactive for broad product queries.

View the blog post

Blog Posts

Why traditional PR is still important in the digital landscape

Why traditional PR is still important in the digital landscape

Once upon a time, public relations (PR) only existed offline, and focused on ‘real life’ media such as newspapers, television, and radio. Pitches and press releases were sent by letter or done in person, and coverage was monitored by reading through newspapers and pulling physical ‘press clippings’. As it was hard to measure the success of a PR placement in the past, the value of PR was often compared to advertising, with many organisations measuring their effort through advertising value equivalents (AVEs) – or not measuring it at all.

View the blog post

Blog Posts

Instagram Stories: getting your strategy right

Instagram Stories: getting your strategy right

A recent L2 report revealed that brands are over two times more likely to upload videos to Instagram ‘Stories’ compared to Snapchat, which has contributed to significant growth for Instagram since the feature was added in 2016. What’s more, the channel offers exciting advertising and audience parameters for digital marketers – and thanks to the creative, timely content brands are posting, it also boasts great engagement rates.

View the blog post

Blog Posts

Make it easy for influencers to find you

Make it easy for influencers to find you

In the Content & Engagement team, we know the importance of influencers. We collaborate with them, we outreach to them and we gain insights from them. Usually, we find the influencers and approach them – however, this process can also be done the other way around!

View the blog post

Blog Posts

A day in the life of a… Senior Digital PR & Outreach Specialist

A day in the life of a… Senior Digital PR & Outreach Specialist

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions