The Challenge Of Attribution In A Growing Market

Programmatic advertising is set to grow 31% in 2017, and over the last few years we've seen it emerge as the norm within digital strategies, with brands becoming increasingly familiar with how programmatic media buying can help them meet their objectives. One of the greatest barriers to growth is effective measurement, with a large proportion of marketers claiming they'd run more cross-channel campaigns if only they could accurately measure mobile ad performance.

The Challenge Of Attribution In A Growing Market

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