Structuring Your Website: Why Taxonomy Matters

With the exception of SEO's brief dalliance with single-page web apps a few years ago (just the mention of "escaped fragments" is still enough to send chills down many of our spines within the SEO team), structuring a website's content around a logical information architecture is pretty much how we've always done things. As we often say, it's not always the principles of SEO strategy that change over time but the 'hows' and 'whys' of doing them - and that's very much the case when it comes to taxonomy optimisation.

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