Programmatic Display: A Hotspot For Innovation

Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing yield through programmatic display while many established brands are also realising the potential of communicating with their audience this way, marking a clear preference for programmatic display ads.

Programmatic Display A Hotspot For Innovation Cover

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