How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys

Data-driven marketing has become somewhat of a catchphrase and, according to CMO, 78% of marketers have either already embedded it into their marketing plans or consider it strategic to do so in the foreseeable future. As such, there are two aspects of data-driven marketing - advanced data management and programmatic buying - that sit at the core of the current data revolution that's disrupting business models across the globe.

How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys Cover

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