Guide To Google Shopping: Developing A Customer-Centric Strategy

Google Shopping has grown significantly since 'Product Listing Ads' were originally launched in 2012. Today, this channel represents a core weapon in any digital marketers arsenal, and in this edition of our magazine we focus on the latest Google Shopping innovations and strategies to equip you with the knowledge to create outstanding campaigns. From getting the basics right, to audiences, through to online experience, social media and retargeting - our experts have covered every angle to provide you with the actionable insights needed to fuel your next paid media campaign.

Guide To Google Shopping Developing A Customer-Centric Strategy Cover

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