Getting Your Shopping Campaigns Right At Christmas

Google Shopping has experienced rapid growth over the last few years, seeing the channel establish itself as the
predominant revenue driver for many retailers. The holiday period - which actually begins a lot earlier than you would
assume, with 48% of holiday shoppers admitting that they did the majority of their shopping on or before Black Friday1
- places a strong emphasis on preparing a foolproof plan for Shopping campaigns.

Getting Your Shopping Campaigns Right At Christmas

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