Focusing On Account Optimisation And Bid Strategies

A key facet of a Paid Media Analyst's job is to optimise accounts to ensure they're performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the industry, we need to consider a larger number of variables when optimising bids, budgets, landing pages, and ad copy towards a wide range of KPIs. In this artice, our paid Media Analyst covers the strategies and techniques to be used when optimising accounts.

Focusing On Account Optimisation And Bid Strategies

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