Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

As we move into a period where programmatic spending is outdoing direct display, it makes sense that the processes by which we plan programmatic activity are progressing beyond just using data to execute programmatic buys. But what does this mean for how we plan programmatic activity?

Beyond Big Data From A Data-Led To A Data-First Approach In Programmatic Display Cover

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