Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.
By Wojciech Bednarz | 18 May 2017 |
Data-driven marketing has become somewhat of a catchphrase and, according to CMO, 78% of marketers have either already embedded it into their marketing plans or consider it strategic to do so in the foreseeable future. As such, there are two aspects of data-driven marketing – advanced data management and programmatic buying – that sit at the core of the current data revolution that’s disrupting business models across the globe.
By Lizzy Lakra | 10 May 2017 |
Programmatic advertising is set to grow 31% in 2017, and over the last few years we’ve seen it emerge as the norm within digital strategies, with brands becoming increasingly familiar with how programmatic media buying can help them meet their objectives. One of the greatest barriers to growth is effective measurement, with a large proportion of marketers claiming they’d run more cross-channel campaigns if only they could accurately measure mobile ad performance.
By Simon Claassen | 03 May 2017 |
2017 represents the year of innovation and change, driven by both technological advancements and the demand for greater transparency in the way we buy and sell media. Programmatic has been a buzzword for a couple of years now, and as programmatic ad spend rises, it can’t be ignored any longer.
By Ina Arens | 19 April 2017 |
Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing yield through programmatic display while many established brands are also realising the potential of communicating with their audience this way, marking a clear preference for programmatic display ads.
By Hannah Kimuyu | 12 April 2017 |
Programmatic trading is incredibly exciting and has become a driver in creating a closer relationship with consumers. Being able to buy and sell media in real-time means we can finally deliver a personalised experience, with innovation now sitting at the heart of programmatic.
By Greenlight | 30 March 2017 |
The evolution of programmatic trading is probably one of the biggest and most significant changes within the digital space. For many digital marketers, it’s been a long time coming, and a welcome change to how we buy and sell media. Programmatic trading, however, will continue to evolve as we see marketers and brands debate transparency, efficiency, big data, viewability, mobile and attribution. Our programmatic display magazine sees our experts uncover the trends and considerations that are core to a marketer's arsenal as well as prominent innovations that are re-shaping the digital landscape.
By Sarah Faber Petersen | 22 March 2017 |
Websites are made for users – or, at least, they should be made for users. Unfortunately, this isn’t always the case; user needs, expectations and overall experience are often an afterthought rather than the foundation on which websites are built. So, how should marketers approach new site builds or redesigns?