Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

SEO Challenges: It's Never Too Late

SEO Challenges: It's Never Too Late

The standard SEO advice at Christmas has become about as traditional as decorating the tree or roasting a turkey in recent years: if you’re just starting to think about it as the weather turns cold, you’re already too late. However, there’s also a lot these days that we can do very reactively.

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Magazine

Your Cheat Sheet To A Great Christmas SEO Strategy

Your Cheat Sheet To A Great Christmas SEO Strategy

Oh, Christmas! The decorations, Christmas carols, family time, snow and… the shopping rush. If you’re on the other side of the fence and need effective SEO tips for your eCommerce website in time for the upcoming holiday season, there’s some sad news: it’s probably too late.

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Magazine

Paid Search Do's And Don'ts At Christmas

Paid Search Do's And Don'ts At Christmas

Most people don’t think about Christmas until after Halloween and Bonfire Night. However, online retailers need to review the key areas of paid search account management around summer time in order to be fully prepared for the shopping madness that is December – and the earlier that PPC begins being planned, the better.

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Magazine

Getting Paid Social Right At Christmas

Getting Paid Social Right At Christmas

Paid social advertising has grown massively in the past few years, and brands are allocating greater amounts of their budget into this activity. Facebook and Instagram are the core channels currently, and host the biggest audiences – so if you’re not advertising on social yet, this is a great place (and time of year) to start.

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Magazine

Getting Your Shopping Campaigns Right At Christmas

Getting Your Shopping Campaigns Right At Christmas

Google Shopping has experienced rapid growth over the last few years, seeing the channel establish itself as the predominant revenue driver for many retailers; and the holiday period places a strong emphasis on preparing a foolproof plan for Shopping campaigns.

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Magazine

Five Tips To Get Your Affiliate Marketing Right This Christmas

Five Tips To Get Your Affiliate Marketing Right This Christmas

Each year, affiliate marketers gear up for one of the biggest trading periods in the calendar – Christmas. Having a clear action plan and understanding what to prioritise paves the way for a successful strategy.

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Magazine

Retargeting: Don't Overspend This Christmas

Retargeting: Don't Overspend This Christmas

Christmas is no longer the only event on which to focus your entire marketing budget – the holiday season starts as early as a couple days before the US holiday of Thanksgiving and lasts well into mid-January, when the January sales are in full swing.

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