Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

Content Considerations in 2017: How Changes In Technology Influence Content

Content Considerations in 2017: How Changes In Technology Influence Content

In 2017, brands have realised that new trends in tech – and an increasingly content-hungry consumer – has meant that they’re better placed to compete for the attention of consumers. They’ve also realised that cutting out the middle man between themselves and their customers by directly creating and publishing content can reap high rewards at an attractive ROI, while also providing themselves with assets that can be used in multiple channels.

Read the magazine

Magazine

The Connected Home: Alexa

The Connected Home: Alexa

The internet of things; the connected home; smart homes – these are all ways of describing a new environment in which things, devices other than computers, are internet-enabled and interactive. As with many digital concepts, it’s something we’ve talked about for many years now without necessarily seeing much evidence of it entering the reality of day-to-day life.

Read the magazine

Magazine

Structuring Your Website: Why Taxonomy Matters

Structuring Your Website: Why Taxonomy Matters

With the exception of SEO’s brief dalliance with single-page web apps a few years ago (just the mention of “escaped fragments” is still enough to send chills down many of our spines within the SEO team), structuring a website’s content around a logical information architecture is pretty much how we’ve always done things. As we often say, it’s not always the principles of SEO strategy that change over time but the ‘hows’ and ‘whys’ of doing them – and that’s very much the case when it comes to taxonomy optimisation.

Read the magazine

Magazine

Foolproof Keyword Analysis Without Drowning In Data

Foolproof Keyword Analysis Without Drowning In Data

Keyword research is only a small part of SEO, but it’s an important one. No SEO strategy is complete without this vital portion of research, which lends itself to helping structure your site in the most natural and relevant way possible, while also taking into account audience-based analytics. However, the devil is in the detail, and this phase can often result in mammoth amounts of data that can leave SEOs feeling lost!

Read the magazine

Magazine

SEO Strategy: Developing A Holistic Approach

SEO Strategy: Developing A Holistic Approach

This edition of our SEO magazine focuses on the wider SEO elements that are key to developing a sound strategy, from technical developments in search through to content and distribution, in order to provide a holistic look at SEO strategy in 2017.

Read the magazine

Magazine

Programmatic Native Advertising

Programmatic Native Advertising

In the digital display and video space, programmatic ad buying is fast becoming the standard way to trade media; and now, thanks to recent advances in both technology and industry guidelines, native ad inventory can be traded programmatically too.

Read the magazine

Magazine

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

As we move into a period where programmatic spending is outdoing direct display, it makes sense that the processes by which we plan programmatic activity are progressing beyond just using data to execute programmatic buys. But what does this mean for how we plan programmatic activity?

Read the magazine

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions