Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

2018 Will Be The Year Of Change For Affiliate Networks

2018 Will Be The Year Of Change For Affiliate Networks

In 2017, the affiliate network landscape changed drastically due to the joint venture of arguably the world’s largest affiliate networks: AWIN (formerly known as Affiliate Window) and Affilinet. In addition to this move, technology-only providers have emerged far stronger compared to previous years.

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Magazine

Are You GDPR Ready?

Are You GDPR Ready?

The General Data Protection Regulation (GDPR), is probably one of the most important legal changes that’ll hit the digital landscape in 2018; and even though most customers might not be fully aware of it, digital marketers are taking full notice.

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Magazine

Big Ideas Are Dinosaurs & Our Creative Will Get Smarter

Big Ideas Are Dinosaurs & Our Creative Will Get Smarter

Once upon a time, there was this thing called a ‘big idea’. It was a central theme, which entire campaigns were built on. TV, print, outdoor, the lot. It ran as straight as a laser beam, dead centre through the core of all the creative executed from it. Nothing deviated from its path, and it worked, back then.

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Magazine

The Year Content Will Stop Following And Will Start Leading

The Year Content Will Stop Following And Will Start Leading

Up until now, content has been a ‘product’ used to support the more traditional aspects of marketing campaigns. But as we move into 2018, we anticipate seeing a sea change here, where content will become part of the offering itself for many brands, whatever their core business is.

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Magazine

The Start Of A New Era In SEO

The Start Of A New Era In SEO

2018 looks as though it’s set to see quite a significant change to the traditional parameters of SEO, both in terms of the work that we produce and the KPIs that we measure it against.

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Magazine

Influencer Marketing Will Dominate Paid Social In 2018

Influencer Marketing Will Dominate Paid Social In 2018

Paid social has long been heralded as the ‘new way’ to tap into relevant users outside of search, thanks to its unique ability to create demand and buzz. That being said, social media users are internet-savvy by their very nature, and are quickly identifying and discarding more and more traditional paid social ads.

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Magazine

Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

The notion that artificial intelligence is supposed to ‘replace’ human intelligence can sound pretty scary. So, what will the world look like once we’ve developed a mind that can evolve faster than humans? Thinking of all the potential outcomes that could seemingly make sci-fi fiction novels feel like a not-so-distant reality adds more complexity to the picture.

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