Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

Using Audiences To Find Your Customers

Using Audiences To Find Your Customers

Audiences, and audience-centred targeting methods, have been the centrepiece of every successful paid search campaign in recent years. Thanks to their ability to serve valuable customer insights to advertisers and help narrow down targeting to the most likely potential customer, audiencetargeting considerably increases efficiencies across campaigns and channels, while also maximising relevancy and perceived user value.

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Magazine

Cheat Sheet To Shopping And Feed Management

Cheat Sheet To Shopping And Feed Management

Google Shopping is a key tool in any retailer’s arsenal; it offers so many opportunities to capture users at a key point when they want to buy products in a highly cost-effective way in terms of driving revenue. It’s developed a lot over the years, so in this article our Paid Media Manager highlights some focal areas that digital marketers need to get right to get the most out of it.

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Magazine

Focusing On Account Optimisation And Bid Strategies

Focusing On Account Optimisation And Bid Strategies

A key facet of a Paid Media Analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the industry, we need to consider a larger number of variables when optimising bids, budgets, landing pages, and ad copy towards a wide range of KPIs. In this artice, our paid Media Analyst covers the strategies and techniques to be used when optimising accounts.

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Magazine

How to Run Effective Testing in Paid Search

How to Run Effective Testing in Paid Search

Within the Paid Search team at Greenlight, we have something of a mantra: test, test, and test again. As such, it’s important to make decisions based on what data from testing tells us, and not our opinions. This article will explain the main tests you can run, including IF functions ads, countdown ads, ad copy tests, and landing page tests.

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Magazine

Crafting The Perfect Account

Crafting The Perfect Account

Paid Search advertisers often find themselves tweaking a campaign’s structure, continuously adding or removing keywords, and testing to find the perfect ad copy – it’s a constant battle to achieve perfection. However, this can only be achieved by laying a solid foundation. We know we need to focus on getting the basics right when we build our accounts, so that future tests, expansions, and innovations fit seamlessly.

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Magazine

Paid Search Strategy: Delivering Value And Maximising Potential

Paid Search Strategy: Delivering Value And Maximising Potential

We’re operating in challenging times; the push to maximise return on investment (ROI) in an increasingly saturated and competitive landscape – while spending less – has never been greater. Above all, paid search is known for being transparent and visible, which can lead to the misconception that paid search is ‘easy'. In our latest magazine, our paid media team discusses how to maximise the potential of your paid earch activities, from building the perfect foundation to seamlessly integrating paid and organic search.

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Magazine

2018 Will Be The Year Of Change For Affiliate Networks

2018 Will Be The Year Of Change For Affiliate Networks

In 2017, the affiliate network landscape changed drastically due to the joint venture of arguably the world’s largest affiliate networks: AWIN (formerly known as Affiliate Window) and Affilinet. In addition to this move, technology-only providers have emerged far stronger compared to previous years.

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