Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

Amazon: Retail's Biggest Disruptor

Amazon: Retail's Biggest Disruptor

The UK high street has changed drastically over the past decade, with brands facing more challenges than ever to thrive in today’s customer-first world. All the while, digital ad spend has been creeping up steadily year-on-year, and online consumption and behaviours have seen customers evolve to become more digitally-oriented than ever. So, as many brands look to focus their marketing efforts in order to flourish both online and offline, there’s a wider challenge at hand: Amazon. Amazon’s immense customer base and capabilities are certainly worth consideration for retailers, as they mark a clear opportunity to increase sales through greater visibility on Amazon. But are marketers really capitalising on the opportunity?

Read the magazine

Magazine

SaaS Providers Are Growing As Affiliate Networks Stagnate

SaaS Providers Are Growing As Affiliate Networks Stagnate

Earlier this year, I predicted that in order for traditional affiliate networks to remain relevant in an increasingly fragmented and crowded tech provider marketplace, they’d need to evolve their tech stack. So far this year, most affiliate networks are still ostensibly offering simple tracking, reporting, and payment services, but there are some exceptions.

Read the magazine

Magazine

The Ever-Changing Digital PR Landscape

The Ever-Changing Digital PR Landscape

Earlier this year, we assessed a few PR trends for 2018, including the continuous decline of print media, the preference (and possible requirement) for an expanded skill set, the new and improved ways of measuring the effect of digital coverage, and the increased need for accountability and transparency in PR. Now that we’re more than half way into the year, it’s time to see where these trends and predictions stand.

Read the magazine

Magazine

The Rise Of Featured Snippets In 2018

The Rise Of Featured Snippets In 2018

The SEO Consultancy team predicted that 2018 would see the appearance of featured snippets (sometimes known as answer boxes) increase on the Google search engine results pages (SERPs). For context, the percentage of SERPs with featured snippets has roughly tripled over the last two years. We posited that the increase would have a broadly negative impact on organic traffic, given that direct answers in search results have the potential to decrease clickthrough rates to sites.

Read the magazine

Magazine

The Impact Of Machine-Learning And Artificial Intelligence On Paid Search

The Impact Of Machine-Learning And Artificial Intelligence On Paid Search

Our prediction for 2018 covered the increased impact machine learning and artificial intelligence (AI) would have on paid search, and to what degree this would affect roles and digital marketing teams. After ten years, Google has moved from telling us “it’s the year of mobile” and switched to “it’s the year of automation”. I’m taking that as a win, because a lot of the automation tactics we currently employ do use, to a greater or lesser extent, machine learning.

Read the magazine

Magazine

Using Paid Social To Power Successful Influencer Campaigns

Using Paid Social To Power Successful Influencer Campaigns

At the start of the year, we envisioned that paid social would evolve to become more focused on influencers, have better integration between paid and organic social, and become more focused on storytelling. It’s certainly true that more brands are using social as a platform to tell their story, and we’re seeing an increasing update in ad formats that facilitate storytelling – Instagram Stories being an obvious one, followed by Facebook Canvas, Snap ads on (you guessed it!) Snapchat, and a general increase in video ads across all social platforms.

Read the magazine

Magazine

The Role Of Artificial Intelligence And Programmatic Display In A GDPR World

The Role Of Artificial Intelligence And Programmatic Display In A GDPR World

Artificial intelligence (AI) continues to show great potential within programmatic display, and has proven to be a hot topic with numerous opinion pieces published (which continue to grow in number to this day!), all in agreement that AI is the next frontier of programmatic buying. Last year, I predicted that AI will become built into agency, technology, and partner strategies, and that big players, such as Google, will grow their AI technology with agencies and brands following its increased adoption. Looking back at this prediction, let’s see why AI is, and will continue to be, relevant in programmatic.

Read the magazine

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2018 Greenlight. All Rights Reserved Terms & Conditions