Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

Black Friday & Christmas Campaign Planning

Black Friday & Christmas Campaign Planning

Black Friday and Christmas are the year’s peak sales periods, and can lead to record sales, new customer acquisition and greater brand recognition if approached correctly. We’ve put together this magazine to help you make the most of these opportunities and maximise the value of various digital channels to ensure this festive season is your best yet.

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Magazine

Making The Most Of Your Feed With Dynamic Retargeting

Making The Most Of Your Feed With Dynamic Retargeting

If you were thinking you’ve exhausted all options you possibly can with your Shopping feed, I have news for you. Having a product feed set up and ready to go means you’re halfway there to getting dynamic retargeting in Display off the ground; and dynamic retargeting can significantly increase your sales and revenue.

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Magazine

Make Facebook Ads More Relevant And Shoppable With Dynamic Product Ads

Make Facebook Ads More Relevant And Shoppable With Dynamic Product Ads

Once you’ve got your feed optimised for Shopping, the next logical step is to seek additional opportunities to maximise efficiencies. The good news is that your feed can also be used to tap into your user base on Facebook.

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Magazine

Using Shopping To Guide Your Overall PPC Strategy

Using Shopping To Guide Your Overall PPC Strategy

According to a recent report on Google Shopping, Google search ad clicks among UK retailers in 2017 were up 40 % year-on-year in 2017, accounting for 51% of all Shopping clicks overall. The rising engagement and overall share of clicks that Shopping dominates is phenomenal, particularly when considered alongside the increasing struggles faced by bricks and mortar retailers over the same period.

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Magazine

How Healthy Feeds Can Deliver Successful Online Shopping Experience

How Healthy Feeds Can Deliver Successful Online Shopping Experience

Creating an easy and unique shopping experience, both online and in-store, is the future of retail. ECommerce has already revolutionised the way we shop, however it will continue to evolve, as marketers seek to satisfy and tweak the online shopping patterns and preferences that shape retail today.

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Magazine

Boost Shopping Performance By Using Audiences

Boost Shopping Performance By Using Audiences

It can’t be said enough: Google Shopping is becoming an increasingly popular tool for both advertisers and consumers. Consequently, a rising number of retailers are shifting budgets towards Shopping and competition is increasing – meaning rising costs-per-click (CPCs) and more obstacles to a healthy impression share. As a result, effective and efficient targeting is the key to reducing those costs, as well as maximising revenue and efficiencies.

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Magazine

Getting Shopping Right

Getting Shopping Right

As the interest in Google Shopping continues to rise, we’re seeing spend grow at a rate which is almost three times faster than that of text ads. In the first quarter of 2017, clicks grew by 39% year-on-year and represented 52% of retailers’ search ad clicks in Google, with no sign of slowing down.

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