Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

SEO Strategy: Developing A Holistic Approach

SEO Strategy: Developing A Holistic Approach

This edition of our SEO magazine focuses on the wider SEO elements that are key to developing a sound strategy, from technical developments in search through to content and distribution, in order to provide a holistic look at SEO strategy in 2017.

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Magazine

Programmatic Native Advertising

Programmatic Native Advertising

In the digital display and video space, programmatic ad buying is fast becoming the standard way to trade media; and now, thanks to recent advances in both technology and industry guidelines, native ad inventory can be traded programmatically too.

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Magazine

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

Beyond Big Data: From A Data-Led To A Data-First Approach In Programmatic Display

As we move into a period where programmatic spending is outdoing direct display, it makes sense that the processes by which we plan programmatic activity are progressing beyond just using data to execute programmatic buys. But what does this mean for how we plan programmatic activity?

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Magazine

How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys

How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys

Data-driven marketing has become somewhat of a catchphrase and, according to CMO, 78% of marketers have either already embedded it into their marketing plans or consider it strategic to do so in the foreseeable future. As such, there are two aspects of data-driven marketing – advanced data management and programmatic buying – that sit at the core of the current data revolution that’s disrupting business models across the globe.

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Magazine

The Challenge Of Attribution In A Growing Market

The Challenge Of Attribution In A Growing Market

Programmatic advertising is set to grow 31% in 2017, and over the last few years we’ve seen it emerge as the norm within digital strategies, with brands becoming increasingly familiar with how programmatic media buying can help them meet their objectives. One of the greatest barriers to growth is effective measurement, with a large proportion of marketers claiming they’d run more cross-channel campaigns if only they could accurately measure mobile ad performance.

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Magazine

The Future Of Ad Buying

The Future Of Ad Buying

2017 represents the year of innovation and change, driven by both technological advancements and the demand for greater transparency in the way we buy and sell media. Programmatic has been a buzzword for a couple of years now, and as programmatic ad spend rises, it can’t be ignored any longer.

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Magazine

Programmatic Display: A Hotspot For Innovation

Programmatic Display: A Hotspot For Innovation

Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing yield through programmatic display while many established brands are also realising the potential of communicating with their audience this way, marking a clear preference for programmatic display ads.

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