Magazine

Greenlight’s Quarterly Magazine lifts the lid on topical issues and brings you insights and reviews from Greenlight’s in-house experts. Covering our digital services portfolio including SEO, Paid Media, Creative and Design, Social Media, Web Development and eCommerce, Greenlight’s Magazine is the inside track on building digital growth.

Magazine

The Year Content Will Stop Following And Will Start Leading

The Year Content Will Stop Following And Will Start Leading

Up until now, content has been a ‘product’ used to support the more traditional aspects of marketing campaigns. But as we move into 2018, we anticipate seeing a sea change here, where content will become part of the offering itself for many brands, whatever their core business is.

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Magazine

The Start Of A New Era In SEO

The Start Of A New Era In SEO

2018 looks as though it’s set to see quite a significant change to the traditional parameters of SEO, both in terms of the work that we produce and the KPIs that we measure it against.

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Influencer Marketing Will Dominate Paid Social In 2018

Influencer Marketing Will Dominate Paid Social In 2018

Paid social has long been heralded as the ‘new way’ to tap into relevant users outside of search, thanks to its unique ability to create demand and buzz. That being said, social media users are internet-savvy by their very nature, and are quickly identifying and discarding more and more traditional paid social ads.

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Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

The notion that artificial intelligence is supposed to ‘replace’ human intelligence can sound pretty scary. So, what will the world look like once we’ve developed a mind that can evolve faster than humans? Thinking of all the potential outcomes that could seemingly make sci-fi fiction novels feel like a not-so-distant reality adds more complexity to the picture.

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Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

For paid search, it should come as no surprise that we see artificial intelligence – and more specifically, machine learning – as the most exciting topic on the horizon. It involves using algorithms to determine intent and inform specific targeting based on data; and perhaps most excitingly for marketers, it means time savings and greater efficiencies.

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Magazine

Greenlight Predictions: 2018 Edition

Greenlight Predictions: 2018 Edition

We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and predictions for the forthcoming year. Our predictions magazine for 2018 maps insights across paid media, display, content & engagement, affiliates, data, SEO and commerce. Whatever area in digital marketing you're focusing on, we've got you covered. Watch our dedicated Predictions 2018 video here.

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Magazine

SEO Challenges: It's Never Too Late

SEO Challenges: It's Never Too Late

The standard SEO advice at Christmas has become about as traditional as decorating the tree or roasting a turkey in recent years: if you’re just starting to think about it as the weather turns cold, you’re already too late. However, there’s also a lot these days that we can do very reactively.

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