Brexit & Trump combination forces two-thirds of digital marketers to rethink how they intend on targeting their audience in 2017
The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their brand’s audience, according to new research commissioned by leading independent digital agency Greenlight Digital.
We’ve managed to skip some ads with tactical tea breaks in the past, but our ability to trim the fat has developed. The rise of ad blocking in the past few years has allowed us to only view what we want – and with services such as Netflix, we pay not to see ads at all. Even when exposed to less...
Media consumption over the past few years has changed, and we’re now seeing a paradigm shift in favour of consumers, where they define the terms and parameters. Simply being able to buy or enquire online is no longer enough.
The digital world was very different back in 2003 when Greenlight Digital first came onto the scene. Businesses still wondered how the Internet might help them, or if it could. Google ranked number six on the list of most popular sites in the world (Yahoo and AOL were number one and two), and...
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