The inaugural UK Biddable Media Awards shortlist was announced on the 31st March, highlighting agencies which have significantly contributed to the biddable media space in the past year thanks to their talent and achievements. While the wait for the shortlist to be revealed felt long, it was...
Brands from a variety of industry sectors are experimenting with their strategy, with many looking to the power of tapping into emotions as a way to connect. Leveraging on sentiments from the past is an effective way for brands to communicate with their audiences, as it enables them to relive...
Google has announced that it’s going to be altering its auction process to no longer favour its own bids over other exchanges. As a result, it has relinquished the ‘last look’ privilege that it previously held through the DoubleClick AdExchange, which allowed Google to bid on every impression,...
Nearly 60% of all advertising spend will be traded programmatically in 2017, which is a testament to how fast this area of digital is not just growing, but very much carving out an important space in the digital landscape. As such, more and more publishers are seeing the advantages of managing...
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