The rise of the digiboomers

Within the next decade, the over 55's (aka the digiboomers) will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.

We recently commissioned some research that revealed 76% of over 55's shop online at least once a week and are set to spend £14.45 billion on the web in 2015. With this in mind, it's up to marketers to forecast and begin targeting this important age group in order to secure brand interest and loyalty for the future.

In this panel session we will explore:

- How to target this affluent group of increasingly tech-savvy consumers

- What to consider when targeting the over 55's

- What common mistakes you will want to avoid.

All attendees will also receive an exclusive report on our research findings and a whitepaper on the best UX and CRO standards for targeting the over 55's. 


Moderated by Matthew Whiteway, Client Services Director and Hannah Kimuyu, Director of Paid Media, our panel will include:

- Ed Watson, Global Comms Director at JD Williams

- Gigi Eligoloff, Brand Partnerships Manager at Gransnet

- Marianne McPhee, Freelance Digital Marketing and Communications Consultant (ex-Hurtigruten)

- Paul Crichton, Head of Accessibility at Test Partners

- Barney Grossman, Head of CRO at Greenlight


17:45 - Reception with refreshments

18:15 - Brief introduction by Matthew Whiteway, Client Services Director

18:20 - Introduction to the panel and kick-off session

19:00 - Session ends

19:10 - Networking with drinks and refreshments

20:00 - Finish

Who should attend:

- Digital directors, Senior marketers and eCommerce directors within the retail sector


Location:  The Varnish Works, 3 Bravingtons Walk, King's Cross, London, N1 9AJ

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