Greenlight/Google Conference: The Buying Cycle - Chapter 8

Biren Kalaria, Head of Invite Media UK, attempts to demistify the subject of Demand Side Platforms and provides useful and insightful data into Real Time Bidding and Ad Exchanges.

Watch Chapter 9 | Google's Country Sales Director, UK Search Director and Attribution Research Lead EMEA alongside
Greenlight's Director of Paid Media and Client Services Director sit down and reflect on the topics discussed
throughout the Greenlight/Google Conference.

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