Greenlight/Google Conference: The Buying Cycle - Chapter 3

Bid Management | Tushar Balsara, Industry Head Of Bid Mangement Tools at Google, explains the importance of bid management and talks about automated bid management, single vs multi dimensional bid managememnt and bid tuning framework.

Watch chapter 4 -  Google Wallet | Google's Strategic Partner Manager of eCommerce, Florence Diss, talks about the transformation of online payments and how Google Wallet is transforming the space of mobile transactions.

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