Greenlight/Google Conference: The Buying Cycle - Chapter 2

Attribution | Gabriel Hughes, Google Attribution Research Lead EMEA, discusses the problem of attribution and shows how the 'last click' is not necessarily the whole story.

Watch chapter 3 - Bid Management | Tushar Balsara, Industry Head Of Bid Mangement Tools at Google, explains the importance of bid management and talks about automated bid management, single vs multi dimensional bid managememnt and bid tuning framework.

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