Wojciech Bednarz

Articles by Wojciech Bednarz

Wojciech is Data & Insights Senior Strategy Manager, sitting within the Data Science & Audience Insights team.


Putting customers at the heart of campaigns

Putting customers at the heart of campaigns

Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.

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