Wojciech Bednarz

Articles by Wojciech Bednarz

Wojciech is Data & Insights Senior Strategy Manager, sitting within the Data Science & Audience Insights team.

Blog Posts

A day in the life of a… Data & Insights Senior Strategy Manager

A day in the life of a… Data & Insights Senior Strategy Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Press

The role marketers can play when it comes to cyber attacks

The role marketers can play when it comes to cyber attacks

Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk consumers’ extremely valuable data is. As a result, many are worried about what companies are doing with their information and what steps are being taken to protect them. It may seem like an issue for the IT department to solve, but it has an equally significant impact on marketers too, writes Wojciech Bednarz, data and insights senior strategy manager, Greenlight Digital.

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Press

Reassessing the data value exchange between brands and customers

Reassessing the data value exchange between brands and customers

Research has revealed that two thirds of respondents fret that their personal data is at risk, fuelling fears of a mass consumer ‘opt-out’ upon the implementation of General Data Protection Regulation come 2018.

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Magazine

How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys

How Having A Wider Data Strategy Can Influence And Improve Programmatic Buys

Data-driven marketing has become somewhat of a catchphrase and, according to CMO, 78% of marketers have either already embedded it into their marketing plans or consider it strategic to do so in the foreseeable future. As such, there are two aspects of data-driven marketing – advanced data management and programmatic buying – that sit at the core of the current data revolution that’s disrupting business models across the globe.

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Press

Putting customers at the heart of campaigns

Putting customers at the heart of campaigns

Data Management services look to combine interaction, descriptive and behavioural data to help brands understand who their customers are, but are marketers really using these insights to their advantage? Wojciech Bednarz, Head of the Data Science & Audience Insight Department at Greenlight Digital looks at the role data insights for marketers as we enter 2017.

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