Viktoriya Yordanova

Articles by Viktoriya Yordanova

Viktoriya is a Senior Account Manager at Greenlight, working within the Client Services Team.  

Blog Posts

The voice (search) revolution is coming

The voice (search) revolution is coming

Voice search is currently one of the hottest topics in digital marketing, yet most marketers don’t fully understand its impact, how to use it strategically, or how to measure it. Despite being in the “innovators and early adopters” stage of its lifecycle, voice search is expected to represent 50% of all searches by 2020 as user behaviour continues to change.

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