Articles by Victoria Galloway
Victoria is Lead Copywriter at Greenlight and works across the board on all SEO clients, to develop innovative content; from creative blogs and news articles to implementing highly effective online PR strategies. With a strong background in Journalism, she has developed the online presence for many international brands. Victoria has a degree in Classics from the University of Warwick.
By Victoria Galloway | 13 May 2014 |
Assume we’re five years into the future, do you think you’d be reading or watching this content piece?
By Victoria Galloway | 01 May 2014 |
Content marketing is a valuable asset to any marketing strategy, and it seems it always has been. Here we take a look at the history of content marketing and explore 5 ways in which it showcases the power of good copywriting.
By Victoria Galloway | 23 April 2014 |
Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.
By Victoria Galloway | 09 April 2014 |
There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?
By Victoria Galloway | 17 March 2014 |
You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?
By Victoria Galloway | 04 March 2014 |
Despite 2013 signalling the rise and rise of content marketing, proving there was some fact behind the buzzword, a current maverick of the digital space has cut the head off our digital prince, categorically stating that content marketing is not a sustainable strategy for businesses as there'll soon be so much content produced consumers won't have time to digest it. But exactly what weight might this argument hold?
By Victoria Galloway | 15 October 2013 |
Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?