Simon Claassen

Articles by Simon Claassen

Simon Claassen is a Senior Media Trader at Greenlight, as part of the Display team.

Blog Posts

How to approach the fine line between brand safety and results

How to approach the fine line between brand safety and results

The topic of brand safety is one that will not go away until it’s addressed in a satisfactory manner. Just a few weeks ago, the YouTube conundrum made headlines again when adverts appeared against questionable content for the second time in recent months. Making use of third-party ad tech to protect your brand is just one way to filter out questionable placements, however, there’s much more we can and need to do in order to win back the confidence of the advertiser.

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Magazine

The Future Of Ad Buying

The Future Of Ad Buying

2017 represents the year of innovation and change, driven by both technological advancements and the demand for greater transparency in the way we buy and sell media. Programmatic has been a buzzword for a couple of years now, and as programmatic ad spend rises, it can’t be ignored any longer.

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Blog Posts

The battle of the ad blocker and the Facebook fight back

The battle of the ad blocker and the Facebook fight back

Ad blocking is probably one of the hottest topics on everyone’s mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP) in the last week, the topic has made its way up to the top of the headlines once more.

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