Sanna Forbes

Articles by Sanna Forbes

Sanna is a Content Marketing Strategist at Greenlight.

Blog Posts

Make it easy for influencers to find you

Make it easy for influencers to find you

In the Content & Engagement team, we know the importance of influencers. We collaborate with them, we outreach to them and we gain insights from them. Usually, we find the influencers and approach them – however, this process can also be done the other way around!

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Blog Posts

Creating content for a ‘boring’ industry

Creating content for a ‘boring’ industry

Catching the attention of your audience can be tricky, especially when you’re in an industry which is considered serious, dry or boring. Because let’s face it, not all brands are lending themselves to content the way GoPro does.

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