Ryan Siddle

Articles by Ryan Siddle

Ryan is an SEO consultant at Greenlight. Ryan performs technical audits from a SEO/Web Developer perspective and advises on best SEO practices. Ryan works with a wide range of high street brands and blue chip clients.

Blog Posts

Enriching web content with semantic formatting

Looking back over the past 10 years it is clear to see that the web has evolved to become the most powerful and ubiquitous source of information in the world. This richness is changing the way we live and search. In the late 90's and start of the new millennium, web pages were merely basic content, hyperlinked with information that had little meaning to search engines. It took seconds, if not tens of seconds for a single webpage to load using a 56Kb dialup modem. That was cutting edge technology! With the development of broadband, faster speeds and lower prices more users can engage online leading to even more information. The front face of Google's business model has always been to provide users with the most relevant search experience. With all of this information and no way of search engines to actually understand what a search phrase means with content, a solution was drastically required to help search engines actually understand information.

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Blog Posts

EU Directive Cookie Compliance Act – Businesses unlikely to be better prepared in 12 months time

On the day of the new legislative EU Directive cookie compliance act coming into effect, 25 May 2011, were businesses and individual website owners in Europe prepared for possibly one of the biggest changes in the digital era? By the looks of things, not really, which is why the Information Commissioner's Office has given an additional 12 months for the changes to take place. Going forward, the new directive could potentially lead to a rise in companies basing their headquarters outside the EU jurisdiction. The new legislation may also trigger consumers to become more cautious online in terms of their behaviour and the information they part with.

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