Rowan Grace Evans

Articles by Rowan Grace Evans

Rowan is Head of Social Media at Greenlight. With a background in journalism, broadcasting at the BBC and marketing in a multinational finance firm, Rowan understands what it takes to make brands great, and stand out in the crowded social sphere.

Blog Posts

Break into new markets through social media

Break into new markets through social media

When looking at international social strategies, there are some scenarios we come across time and time again. What doesn’t change, however, are the principles which should found the basis of entering a new market through social media.

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Why you should have a social media listening strategy

Why you should have a social media listening strategy

As social media continues to grow as a staple in every business’ arsenal of brand development functions, so do the strategies required to develop a strong social presence. As such, we’re advocates of the importance of social media listening, which allows you to find and assess discussions, both good and bad, which are taking place on social media about your brand. You can even set up queries to pick up on specifics such as conversations taking place in the UK only, response to recent PR and marketing activity, posts with your hashtag, and so on. These all serve to provide you with accurate statistics on brand perception across a variety of discussions.

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The Psychology of Social Sharing

The Psychology of Social Sharing

I often find myself, in pitches or when speaking to clients, explaining that social media is a study in psychology. The formula for virility, or the secret to shareability, is something of a myth if you ask me. While we know the basic tenants of good content, the extent to which that content is shared is much more to do with the thought processes of the social audience.

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Is Social Media the dawn of a more inclusive era in high fashion?

Is Social Media the dawn of a more inclusive era in high fashion?

Social Media has thrown open the world of the fashion elite for all to see, writes Greenlight’s head of Social Media (client facing), Rowan Grace Evans.

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B2B: Top tips for selling digital to a sceptical board

While FMCG and B2C companies might be able to bridge this gap, as social referrals have a direct impact on sales, the B2B and Financial sector struggle to see the point of social. However, there's an answer.

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Twitter's rumoured phase out of hashtags and @ replies of no surprise

Twitter's rumoured phase out of hashtags and @ replies of no surprise

Reports abound that Twitter is planning on getting rid of hashtags and @ replies. If true, the bigger message here could be related to Twitter's being able to better regulate and target conversations on Twitter, rather than restrict.

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Social Media: 5 tips to forge good ties with customers and attract more followers

In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.

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