Rowan Grace Evans

Articles by Rowan Grace Evans

Rowan is Head of Social Media at Greenlight. With a background in journalism, broadcasting at the BBC and marketing in a multinational finance firm, Rowan understands what it takes to make brands great, and stand out in the crowded social sphere.

Blog Posts

Is Social Media the dawn of a more inclusive era in high fashion?

Is Social Media the dawn of a more inclusive era in high fashion?

Social Media has thrown open the world of the fashion elite for all to see, writes Greenlight’s head of Social Media (client facing), Rowan Grace Evans.

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B2B: Top tips for selling digital to a sceptical board

While FMCG and B2C companies might be able to bridge this gap, as social referrals have a direct impact on sales, the B2B and Financial sector struggle to see the point of social. However, there's an answer.

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Twitter's rumoured phase out of hashtags and @ replies of no surprise

Twitter's rumoured phase out of hashtags and @ replies of no surprise

Reports abound that Twitter is planning on getting rid of hashtags and @ replies. If true, the bigger message here could be related to Twitter's being able to better regulate and target conversations on Twitter, rather than restrict.

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Social Media: 5 tips to forge good ties with customers and attract more followers

In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.

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Brands increasingly see the editorial content of Social as a credible and vital route to market

Rowan Grace Evans, Greenlight's Head of Social Media, hosted a roundtable at the recently concluded Drum Digital Convergence conference, on the need for brands to see themselves as publishers to meet customer needs. It was evident brands are embracing change and beginning to grasp the significance of the role that editorial added-value content plays in the socialsphere, en route to market.

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