Articles by Rowan Grace Evans
Rowan is Head of Social Media at Greenlight. With a background in journalism, broadcasting at the BBC and marketing in a multinational finance firm, Rowan understands what it takes to make brands great, and stand out in the crowded social sphere.
By Rowan Grace Evans | 02 June 2015 |
As social media continues to grow as a staple in every business’ arsenal of brand development functions, so do the strategies required to develop a strong social presence. As such, we’re advocates of the importance of social media listening, which allows you to find and assess discussions, both good and bad, which are taking place on social media about your brand. You can even set up queries to pick up on specifics such as conversations taking place in the UK only, response to recent PR and marketing activity, posts with your hashtag, and so on. These all serve to provide you with accurate statistics on brand perception across a variety of discussions.
By Rowan Grace Evans | 02 March 2015 |
I often find myself, in pitches or when speaking to clients, explaining that social media is a study in psychology. The formula for virility, or the secret to shareability, is something of a myth if you ask me. While we know the basic tenants of good content, the extent to which that content is shared is much more to do with the thought processes of the social audience.
By Rowan Grace Evans | 11 June 2014 |
Social Media has thrown open the world of the fashion elite for all to see, writes Greenlight’s head of Social Media (client facing), Rowan Grace Evans.
By Rowan Grace Evans | 20 May 2014 |
While FMCG and B2C companies might be able to bridge this gap, as social referrals have a direct impact on sales, the B2B and Financial sector struggle to see the point of social. However, there's an answer.
By Rowan Grace Evans | 08 May 2014 |
Reports abound that Twitter is planning on getting rid of hashtags and @ replies. If true, the bigger message here could be related to Twitter's being able to better regulate and target conversations on Twitter, rather than restrict.
By Rowan Grace Evans | 25 March 2014 |
In the 24/7 world we live in 'office hours' don't really apply. And when it comes to business interactions or conversations on Social Media platforms, being ready to connect, converse and engage is core to building a rapport with your customers. These 5 tips should keep you in check.
By Rowan Grace Evans | 20 March 2014 |
Rowan Grace Evans, Greenlight's Head of Social Media, hosted a roundtable at the recently concluded Drum Digital Convergence conference, on the need for brands to see themselves as publishers to meet customer needs. It was evident brands are embracing change and beginning to grasp the significance of the role that editorial added-value content plays in the socialsphere, en route to market.