Articles by Rowan Grace Evans
Rowan is Head of Social Media at Greenlight. With a background in journalism, broadcasting at the BBC and marketing in a multinational finance firm, Rowan understands what it takes to make brands great, and stand out in the crowded social sphere.
By Rowan Grace Evans | 02 November 2015 |
As an old school journalist at heart, I have watched with fascination as traditional media, such as the BBC, The Telegraph and Marie Claire, have been somewhat side-lined and overtaken by a new age of citizen journalists, who not only bring their personal take on news and information to bear on all topics, but also translate brand messages to the widest possible audience. Citizen journalism is nothing new of course; Twitter as a news source is now a given and the YouTube generation is the future face of media consumption. But, what is interesting is the constantly changing face of the social or digital influencer and the vast world of people-led PR. So, why is it working so well for brands?
By Rowan Grace Evans | 20 July 2015 |
When looking at international social strategies, there are some scenarios we come across time and time again. What doesn’t change, however, are the principles which should found the basis of entering a new market through social media.
By Rowan Grace Evans | 02 June 2015 |
As social media continues to grow as a staple in every business’ arsenal of brand development functions, so do the strategies required to develop a strong social presence. As such, we’re advocates of the importance of social media listening, which allows you to find and assess discussions, both good and bad, which are taking place on social media about your brand. You can even set up queries to pick up on specifics such as conversations taking place in the UK only, response to recent PR and marketing activity, posts with your hashtag, and so on. These all serve to provide you with accurate statistics on brand perception across a variety of discussions.
By Rowan Grace Evans | 02 March 2015 |
I often find myself, in pitches or when speaking to clients, explaining that social media is a study in psychology. The formula for virility, or the secret to shareability, is something of a myth if you ask me. While we know the basic tenants of good content, the extent to which that content is shared is much more to do with the thought processes of the social audience.
By Rowan Grace Evans | 11 June 2014 |
Social Media has thrown open the world of the fashion elite for all to see, writes Greenlight’s head of Social Media (client facing), Rowan Grace Evans.
By Rowan Grace Evans | 20 May 2014 |
While FMCG and B2C companies might be able to bridge this gap, as social referrals have a direct impact on sales, the B2B and Financial sector struggle to see the point of social. However, there's an answer.
By Rowan Grace Evans | 08 May 2014 |
Reports abound that Twitter is planning on getting rid of hashtags and @ replies. If true, the bigger message here could be related to Twitter's being able to better regulate and target conversations on Twitter, rather than restrict.