Articles by Paul Byrne
Paul is a Digital Account Director at Greenlight. Paul manages key clients including Nespresso, RS Components and Dixons across multiple disciplines including Paid Search, Display, SEO and Social. Previous to Greenlight, Paul worked at Google as a Relationship Manager.
Integrated search and digital strategies a MUST in a competitive multi-channel and multi-device marketplace
By Paul Byrne | 15 July 2013 |
A fully Integrated digital search strategy is a difficult thing to achieve but is a must for all digital marketers in a competitive multi-channel and multi-device marketplace. The siloed approach needs to change and needs to be driven from the top. C-level employees need to realise that to deliver an integrated strategy, all departments need to be aligned to work towards the business’s goals. To really embrace it, a business needs to be ambitious and courageous.
By Paul Byrne | 08 August 2012 |
Attribution and the Buying Cycle seem to be the hot topic of the moment and are changing marketer’s approaches to online marketing. However, in the lead up to implementation, it is important to ensure you have a clear plan and in tandem, have the ability and agility to change or react to the insights a good attribution provider/tool can bring.
By Paul Byrne | 07 September 2011 |
Christmas is my favourite time of the year. Nothing makes me feel better than a few festive beverages and a bit of 'Wham' on a crisp Winter's day. Christmas is a time for family and rest but for a lot of online retailers, Christmas 2010 was a tough trading period. Aggressive snowfalls and freezing temperatures threw delivery dates and gift purchasing up in the air for many Christmas shoppers and retailers. This, coupled with continuing harsh economic realities, should push online retailers to have more structured online plans for this Winter. So, in order to ensure your paid search efforts are as successful as they can be this Christmas, here are my top 5 pay per click (PPC) Festive Tips.
By Paul Byrne | 13 December 2010 |
An alignment between Twitter and Google makes sense. It could benefit both companies and their advertisers alike, giving Google a step into all things social, allowing it to remain current with its search engine results pages (SERPS), and propelling Twitter to even more users in markets it has yet to impact.
By Paul Byrne | 01 September 2010 |
The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Depending on how it is implemented, the ASA's involvement may be welcomed by advertisers given Google's recent trademark stance change allowing many more advertisers to use brand and trademarked terms in ad copy.