Nikhil Thapar

Articles by Nikhil Thapar

Nikhil is a Paid Media Executive at Greenlight, working within the Paid Media team.

Blog Posts

Taking The Plunge; A Brief Overview Of The New Google AdWords (Google Ads) Interface

Taking The Plunge; A Brief Overview Of The New Google AdWords (Google Ads) Interface

Being scared of change is normal. Change is scary. It looks like Googles latest objective was to frighten the life out of us with the new AdWords Interface (now known as Google Ads after last month's change over). But there is a reason they tell you to face your fears, as the new interface while initially daunting, actually comes accompanied with a plethora of useful features.

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