Natasha Hole

Articles by Natasha Hole

Natasha is a Paid Media Analyst at Greenlight, working within the Paid Media team.

Blog Posts

Introducing custom intent audiences and TrueView for Action ads

Introducing custom intent audiences and TrueView for Action ads

Google is improving YouTube’s direct response advertising performance with the addition of custom intent audiences and TrueView for Action ads, providing a wider spectrum of insights into YouTube’s performance, particularly when it comes to its potential influence on search.

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