Melissa Dayan

Articles by Melissa Dayan

Melissa is a Paid Media Analyst at Greenlight, as part of the Paid Media team.  

Magazine

Make Facebook Ads More Relevant And Shoppable With Dynamic Product Ads

Make Facebook Ads More Relevant And Shoppable With Dynamic Product Ads

Once you’ve got your feed optimised for Shopping, the next logical step is to seek additional opportunities to maximise efficiencies. The good news is that your feed can also be used to tap into your user base on Facebook.

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Blog Posts

Google’s new ad format: Showcase Shopping ads

Google’s new ad format: Showcase Shopping ads

Broad, un-branded product searches – such as “women’s dresses” – represent 40% of product queries, and now Google has introduced a new ad format for just this type of search: Showcase Shopping ads! Where standard ads previously wouldn’t trigger for such broad terms, Showcase ads have been made to be very visual and interactive for broad product queries.

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