Melissa Dayan

Articles by Melissa Dayan

Melissa is a Paid Media Analyst at Greenlight, as part of the Paid Media team.  

Blog Posts

Google’s new ad format: Showcase Shopping ads

Google’s new ad format: Showcase Shopping ads

Broad, un-branded product searches – such as “women’s dresses” – represent 40% of product queries, and now Google has introduced a new ad format for just this type of search: Showcase Shopping ads! Where standard ads previously wouldn’t trigger for such broad terms, Showcase ads have been made to be very visual and interactive for broad product queries.

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