Matthew Whiteway

Articles by Matthew Whiteway

Matthew Whiteway is Client Services Director. He has over 10 years' online experience and a wealth of knowledge and strategic know-how stemming from previous roles at Yell.com and 192.com where he was responsible for the online marketing efforts of  blue-chip clients. Matthew also delivers PPC training and supports his account teams from a strategic integrated online marketing perspective. 

Blog Posts

Google’s new trademark policy will see advertising costs spiral, counterfeits rise, brand owners damaged

Last week Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). This will have severe implications for advertisers, user experience and brand owners. Not only do brand owners now risk losing sales to unauthorised sellers and counterfeiters, they will see spiralling costs in their pay per click (PPC) campaigns.

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The Impact of Google Instant on PPC

The hugely anticipated release of Google Instantwas officially announced at Google's press conference today. Whilst Google and users may find the new search facility to be groundbreaking and exciting, the release certainly raises more questions than answers for us PPC marketers!

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Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances

BP buying up keywords in the "big three" search engines could be viewed by some as a PR masterstroke, whilst others will feel it is just a desperate attempt to stop the public from finding out the true damage of the disaster.

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