Maria Bestard

Articles by Maria Bestard

Maria is a Paid Media Analyst at Greenlight, as part of the Paid Media team.

Magazine

Getting Paid Social Right At Christmas

Getting Paid Social Right At Christmas

Paid social advertising has grown massively in the past few years, and brands are allocating greater amounts of their budget into this activity. Facebook and Instagram are the core channels currently, and host the biggest audiences – so if you’re not advertising on social yet, this is a great place (and time of year) to start.

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Magazine

10 Paid Media Tips To Drive Users From Intent To Conversion

10 Paid Media Tips To Drive Users From Intent To Conversion

Once awareness has been driven, it’s important to support your objectives with creative strategies which are aligned with consumers who are in the research phase of their journey. It’s at this stage that an optimised paid media strategy comes into play.

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Blog Posts

Google’s data-driven attribution model: moving away from last click

Google’s data-driven attribution model: moving away from last click

Last month, Google announced it had released a data-driven attribution model to AdWords as a public beta, which was already available in Google Analytics 360 and DoubleClick. Changing attribution model over to a data-driven one grants the opportunity for all keywords to get a portion of credit if they’ve contributed along the conversion path, improving reporting and highlighting influencer keywords early on.

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