Malika Isles

Articles by Malika Isles

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Why traditional PR is still important in the digital landscape

Why traditional PR is still important in the digital landscape

Once upon a time, public relations (PR) only existed offline, and focused on ‘real life’ media such as newspapers, television, and radio. Pitches and press releases were sent by letter or done in person, and coverage was monitored by reading through newspapers and pulling physical ‘press clippings’. As it was hard to measure the success of a PR placement in the past, the value of PR was often compared to advertising, with many organisations measuring their effort through advertising value equivalents (AVEs) – or not measuring it at all.

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Blog Posts

How to make your audience feel connected to your content

How to make your audience feel connected to your content

During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”

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