Malika Isles

Articles by Malika Isles

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How to make your audience feel connected to your content

How to make your audience feel connected to your content

During the run up to Christmas, everyone anticipates the launch of the John Lewis ad. This year, the retailer made the decision to make the ad more lighthearted due to the politically heavy year that 2016 has been with Buster the Boxer. John Lewis’s customer director Craig Inglis states: “You could say 2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.”

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