Malene Heien

Articles by Malene Heien

Malene Heien is a Paid Media Analyst as part of the Paid Media team at Greenlight.

Blog Posts

Prepare your shopping activity for the holiday season with Google’s new metrics

Prepare your shopping activity for the holiday season with Google’s new metrics

Just in time for the holiday season, Google is adding new reporting metrics to help retailers optimise their Shopping activity. The metrics will show how often Shopping and inventory ads are in the prime placement position, in which case those impressions are coined ‘absolute top impressions’.

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Blog Posts

Optimise AdWords Expanded Text Ads for mobile

Optimise AdWords Expanded Text Ads for mobile

Many advertisers have had great success optimising their ads for mobile devices. When tested against “no device preference” ads, mobile preferred ads have mostly shown increased CTR. Ad copy which highlights the ability to complete purchases easily from a mobile device has shown positive results in terms of CTR as well as conversions.

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