Lizzy Lakra

Articles by Lizzy Lakra

Lizzy is a Senior Strategist within the Display team, working within the wider PPC department.

Blog Posts

Creating a brand safe environment for your ads

Creating a brand safe environment for your ads

Google was recently summoned by ministers as the government pulled ads over extremist content. It isn’t unheard of to see ads up against ‘inappropriate content’, which can be anything from adult content to violent or racial propaganda. But how can we control the internet? The simple answer is, we can’t – but what we can do is try mitigate the problem through our processes.

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