Lidia Ferrer

Articles by Lidia Ferrer

Lidia is a Senior Paid Media Analyst at Greenlight, as part of the Paid Media team.

Blog Posts

Paid media review of 2017, and what to expect in 2018

Paid media review of 2017, and what to expect in 2018

It’s that time of the year when we reflect on the year that just passed and look forward to the one that’s just begun. While it’s good to recap on all things we’ve done, tested, and run in the last year, it’s also important to start thinking about new ideas and trends for the new year. And what’s most exciting is that we often don’t know exactly what’s coming up.

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Magazine

How Healthy Feeds Can Deliver Successful Online Shopping Experiences

How Healthy Feeds Can Deliver Successful Online Shopping Experiences

Creating an easy and unique shopping experience, both online and in-store, is the future of retail. ECommerce has already revolutionised the way we shop, however it will continue to evolve, as marketers seek to satisfy and tweak the online shopping patterns and preferences that shape retail today.

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Blog Posts

Similar Audiences for Search are now available in AdWords

Similar Audiences for Search are now available in AdWords

After Remarketing Lists for Search Ads (RLSA), Customer Match and demographic targeting, AdWords has now launched Similar Audiences for Search (SAS), which are a powerful way to reach new and qualified users who have a shared interest with one of our existing audiences.

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