Lauren Humphris

Articles by Lauren Humphris

Lauren is Social Media Analyst at Greenlight, working within the Paid Media team.

Blog Posts

Using podcasts to boost search engine rankings

Using podcasts to boost search engine rankings

Lately, podcasts have been quite a hot topic, with 58% of podcasts’ listeners spending one to five hours each week listening to podcasts, according to Edison research. As such, being a guest on a podcast can be a very powerful SEO tactic to boost your ranking and build your reputation and brand. If done strategically, it can also be a useful SEO content marketing tactic to improve rankings and potentially attract new customers too.

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