Laura Goodacre

Articles by Laura Goodacre

Laura is Senior Account Manager for all Hydra clients. Laura provides overall account strategy to an array of high profile accounts including Laura Ashley, Debenhams and River Island, and to a team of PPC analysts and account executives. Laura manages client budgets across international territories and within multiple currencies.

Blog Posts

Google’s Dynamic Search Ads - Good but not Great (yet)

“16% of all search queries that happen on Google every day have never been searched for before”, so says Google. A bit of a shocking statement, one which stokes the idea that no matter how comprehensive your AdWords accounts, you will always continue to miss vital search terms. Google followed this up with the launch of its new feature for Adwords, ‘Dynamic Search Ads,’ which would appear to be a step in the right direction towards uncovering some of these search terms.

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